Kao Salon UK&Ireland B2B Ecommerce Manager
Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high-quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment.
As a company driven by purpose and strong corporate values, we pride ourselves on being listed among the World's Most Ethical Companies for 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation, and treating each other with trust and respect.
Purpose of Position
Reporting to the UK+I Ecomm Associate Director, the key function of this role is to create, implement and run day-to-day the commercial plans to optimize the success of the Kao Salon B2B Ecomm platform. The person in this role is accountable for creating, delivering, and driving the implementation of the commercial GTM plans for the site, to deliver key annual KPIs, accelerating adoption amongst the existing user base, and driving traffic, registrations, and conversion to new Kao customers.
Collaborating with
* The local UK+I Ecomm CS&P team to identify opportunities to synergize communication and on-site promotional activity with the traditional sales activity masterplan, to generate base business growth.
* The local Customer Service Webshop SPOC to ensure smooth day-to-day operations of the webshop and timely resolution of any identified issues.
* The Global Webshop teams (promotional, marketing, service maintenance) to ensure the most effective operational elements are implemented on time, with the right UK+I adaptations.
* The Commercial Design team to produce relevant on-site/off-site communication assets to drive achievement of webshop KPIs.
Professional Experiences
* 2-4 years experience in E-Commerce across Luxury, Mass, or Professional Beauty Environment.
* Proven track record of delivering results in a D2C or similar E-commerce environment.
* Strong commercial and trade experience, with a deep understanding of the key levers to pull throughout the marketing funnel to drive growth within e-commerce.
* Proficiency in digital platforms, analytics tools such as Google Analytics, and digital marketing channel strategies.
Key Responsibilities
* Create the annual commercial activity plan for the year for the Ecomm site to deliver base and stretch goals, including annual promotion activity, on-site and off-site marketing activity, merchandising, and E-CRM plan.
* Design and execute the plan to optimize conversion of traffic at each stage of the funnel to drive revenue via delivery and maintenance of a user-friendly site and tools including navigation, site messaging and functionality, merchandising, and product on-site promotional activity.
* Campaign Delivery: Work with marketing and design teams to deliver optimized digital marketing. Planning, briefing, and executing global and regional campaigns across the website and marketing channels, working with the global team to get the right assets, and with agencies for timely execution.
* Collaborate closely with other channel CS+P Teams to ensure synergy with the traditional sales activity calendar while having dynamic Ecomm platform activity to maximize traffic and engagement, ideally delivering incrementality to the overall salon channel. Build the right tools to drive existing offline customer engagement with the site through direct mails/Salesforce communication.
* Analysis & Reporting: Analyze and regularly report on e-commerce performance based on a set of agreed metrics. Build an understanding of customer behavior to drive future decision-making.
* Run the site effectively day-to-day, optimizing based on data to drive the strongest results while collaborating with the Ecomm Customer Service owner to ensure fast resolution to technical or other queries coming from customers, bringing learnings in to optimize processes and site communications to deliver the best UX.
* Lead the running of the separate Customer Reward platform site, ensuring clear links and activations between the Webshop and the Reward site to enable spend growth on the webshop to shift customers away from traditional offline promotions.
* Influence - Envision and influence the local CS&M team to execute deployed plans with excellence and robustly track results.
* Collaboration & Leveraging Multi-Functional Resources – working across functions within the Design and Delivery teams to coordinate efforts and tools to deliver against identified priorities.
* Strategic alignment/execution – ability to make choices on key projects which will have the highest potential for business return.
* Communication – ability to communicate both verbally and in writing clear priorities and progress tied to business results in a common format across geographies.
* Strategic Thinking – ability to analyze, understand core areas of opportunity and develop holistic plans to execute change and bring about improved performance/results.
* Systems - comprehensive knowledge of business intelligence software and Excel are required.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development, and the opportunity to enhance your skills and deliver tangible results. At Kao, your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit Kao Careers.
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