This role requires being based in the office five days a week The salary range is £38,000-£40,000 The Role The goal of this role is to effectively communicate their brand propositions, engage consumers, and drive traffic to their platforms in a cost-efficient way. It also plays a key role in supporting the franchise network, ensuring they consistently amplify and enhance the brand messages. This is a hands-on position requiring agility and a proactive approach. We’re looking for someone with solid consumer marketing experience across CRM, social media, and search. Ideally, you will have experience with an e-commerce brand. Working in a fast-paced environment, your ability to manage multiple projects and workstreams simultaneously will be essential to your success. Key Responsibilities Oversee end-to-end campaign management across all direct-to-brand channels, from ideation and implementation to measurement and analysis. Lead and manage email, CRM activities, social media, search, and online reputation efforts. Expand and engage our customer, follower, and subscriber databases. Develop customer-facing content across platforms—including landing pages, blogs, emails, and posts—working closely with the in-house design team. Create support materials and training resources for franchisees. Manage relationships with agencies and suppliers. What you’ll need Demonstrated success in creating and managing comprehensive multi-channel marketing campaigns Extensive knowledge of CRM and search marketing best practices Strong analytical skills, with the ability to interpret and optimize KPIs to fuel program growth Excellent communication and relationship-building abilities to maintain strong partnerships with a diverse network of franchise partners and internal teams Skilled at conveying complex ideas and strategies clearly and effectively Proactive, results-driven, and self-motivated, with the capability to independently lead projects and initiatives Skills and Experience Essential: Excellent project management skills with the ability to handle multiple projects at once Extensive experience with email and marketing automation platforms (e.g., Mailchimp, ActiveCampaign) and content management systems Skilled in developing and executing social media strategies, utilizing scheduling tools and analytics programs Proficient in search marketing, including managing search and social ads/listings Strong analytical and data-driven mindset, with proficiency in Google Analytics (preferably GA4) Outstanding communication and presentation abilities Experience in team management and/or managing agency relationships Desirable: Proficient in Adobe Suite Experience in B2B marketing Background in the travel industry