Performance Marketing Manager
Aberdeen (Hybrid)
Our client is a dynamic and fast-growing digital marketing agency specializing in data-driven performance marketing. They work with businesses across various sectors to deliver cutting-edge PPC, SEO, and content marketing strategies, helping brands maximize their online presence and revenue growth. With a strong focus on innovation and measurable success, they provide a collaborative environment where marketing professionals can thrive.
Our client provides full-service performance marketing solutions to a diverse client base, including B2B and B2C companies looking to scale their digital footprint. Their expertise spans PPC strategy, campaign optimization, SEO, CRM integration, and content marketing—delivering high-impact campaigns that drive conversions and business growth.
As a Performance Marketing Manager, you will be responsible for developing and executing digital marketing strategies across multiple paid and organic channels. You will play a crucial role in optimizing campaigns, integrating CRM and landing pages, and leveraging data insights to improve performance. Working closely with cross-functional teams, you will ensure all marketing efforts align with business goals while continuously testing and refining strategies.
Key Responsibilities:
PPC Strategy & Campaign Management – Plan, execute, and optimize paid media campaigns across Google Ads, Bing, and other platforms.
CRM & Landing Page Integration – Collaborate with web and development teams to integrate marketing campaigns with CRM systems and optimize landing pages.
Content Strategy & Writing – Support content creation efforts to enhance brand visibility and improve engagement across paid and organic channels.
Data & Reporting – Utilize GA4, Tag Manager, Looker Studio, and other analytics tools to track performance, identify trends, and provide actionable insights.
On/Off-Page SEO & Traffic Growth – Conduct site audits, keyword research, and competitor analysis to enhance search rankings and drive organic traffic.
Multi-Channel Paid Media Experience – Experience in programmatic advertising, Meta Ads, LinkedIn, and TikTok Ads is a plus.
What they are looking for:
Proven experience in performance marketing, PPC, and SEO.
Strong knowledge of Google Ads, Bing Ads, and paid social platforms.
Proficiency in Google Analytics (GA4), Google Tag Manager, and Looker Studio.
Ability to develop data-driven PPC and SEO strategies to improve performance.
Experience with CRM systems and landing page optimization.
Strong analytical mindset with a passion for testing and continuous optimization.
Excellent communication and collaboration skills.
Salary & Benefits:
Competitive base salary + performance-based incentives.
Hybrid working model (flexible remote and office-based in Aberdeen).
Career growth opportunities within a rapidly expanding digital agency.
Comprehensive benefits package, including pension, training, and professional development support.If you're a results-driven Performance Marketing Manager looking for your next challenge, we’d love to hear from you