We're looking for a Digital Trading Manager to join our expanding digital team. You’ll drive growth of Digital sales through wickes.co.uk, apps, and online-in-store. This will be done by focusing on executing the Trading Plan on digital platforms, delivering web merchandising techniques and improvements to develop your categories as well as gathering performance insights and translating them into actions.
What you’ll be doing:
1. Deliver the trading plan on the website and digital ecosystem.
2. eCommerce - you’ll manage with the team various tools to optimise the website performance and grow sales.
3. Customer journeys - you’ll ensure the website and other elements of the digital ecosystem are up to date, by ensuring regular walk-throughs of the categories you look after and utilising analytics and insights platforms to propose improvements.
4. Stakeholders management - you’ll work closely with your counterparts in the Commercial team (Buyers, Planners), and develop effective relationships.
5. Reporting & Insights - working closely with Commercial teams to understand performance of the categories and provide additional insights on eCommerce performance.
What we’re looking for…
To have the necessary depth of knowledge and experience, we’d anticipate you’ll have at least 4 years eCommerce experience in digital eCommerce and website trading. You’ll be experienced across a variety of eCommerce elements such as product discovery/search, visual merchandising, trading, and have an excellent understanding of eCommerce KPIs (e.g. traffic, conversion, ATV, path to purchase, etc.). As well as this you’ll have:
* Excellent planning skills, to build campaigns, present timelines, and ensure delivery.
* Experience running through reports with a variety of stakeholders, and to get their message across in a simple but effective way.
* Excellent stakeholder management – ability to build relationships and liaise with business and external stakeholders (agency management) to ensure clear understanding of dependencies, deliverables and issues/risks.
* Strategic mindset that fully understands how to deliver vs Marketing/Business requirements.
* Google Analytics / GA4, Contentsquare or equivalent, Google Looker Studio, CMS systems.
* Product Discovery and/or “searchandising” (Bloomreach, Algolia, etc.).
* Social Proofing (e.g. Taggstar, etc.).
What can we offer you?
It is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.
We’ll also equip you with a benefits package that includes:
* Competitive bonus
* Save-as-you-earn scheme
* Contributory pension scheme
* Colleague discount
* Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
You’ll be based from our Support Centre in Watford, where our Digital and Marketing team are based, along with our other support functions. We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote/office working.
Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required - general enquiries, or direct CV applications cannot be accepted via this form.
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