Better Placed Ltd - A Sunday Times Top 10 Employer!
Location:
Job Category:
Other
EU work permit required:
Yes
Job Views:
7
Posted:
18.04.2025
Expiry Date:
02.06.2025
Job Description:
Digital Marketing Analyst
We’re working with one of the UK’s leading digital marketing agencies—a multi-award-winning team that’s been delivering high-impact organic and paid media campaigns since 2003. Known for their deep industry knowledge, technical expertise, and results-driven strategies, they’ve helped grow some of the UK’s most recognisable brands across sectors including retail, healthcare, finance, and travel.
This is an exciting opportunity to join a well-established but forward-thinking agency that’s continually evolving—whether it’s pushing boundaries in search marketing, embracing AI tools, or crafting award-winning SEO campaigns that turn heads at national award shows.
What you’ll be doing:
Performance Analysis & Insight Generation
1. Analyse data from SEO, Paid Media, Content Marketing, and wider channels (e.g. social media) to identify trends and opportunities.
2. Produce actionable insight from large and disparate datasets to inform marketing strategies, campaigns, and pitch material.
3. Lead on reporting for BAU activity and campaign performance using tools like GA4, Google Ads, and third-party platforms.
4. Collaborate with marketing teams to understand what’s working, what’s not, and why.
5. Support the development of organic strategies through keyword research, on-page audits, and competitive analysis.
6. Work with content, dev, and media teams to ensure insights are translated into action.
7. Help optimise website structure, content, and campaigns to improve discoverability and engagement.
Tools & Data Infrastructure
1. Understand the basics of data engineering and be confident working with technical stakeholders to scope data needs and integration requirements.
2. Work with off-the-shelf tools such as Funnel or Apify (or similar platforms/APIs that support data collection and aggregation).
3. Assist in managing marketing data pipelines and connections between key platforms.
Emerging Tech & Measurement
1. Contribute to discussions around attribution modelling and, where relevant, MMM (Marketing Mix Modelling).
2. Stay current on developments in AI, especially LLMs and their potential role in content, automation, and digital analysis.
3. Support internal teams in exploring how AI tools and system prompting can enhance digital performance.
About You:
1. At least 2 years’ experience in a data or marketing analytics role, ideally within a digital marketing or performance-led environment.
2. Hands-on experience with GA4, Google Ads, Google Tag Manager, and SEO tools like Ahrefs or SEMrush.
3. A strong analytical mindset—you’re comfortable working with numbers and turning data into narratives.
4. Familiarity with APIs and data integration tools (e.g. Funnel, Supermetrics, or similar).
5. Strong Excel/Google Sheets skills; bonus points for any SQL or Python knowledge.
6. Passionate about marketing, curious about emerging tools, and always keen to find a better way of doing things.
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Created on 18/04/2025 by JR United Kingdom
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