Location: Remote/Flexi Reports To: Senior Management About us: Wenzel’s the Bakers is a family-founded business that has been serving local communities with quality baked goods since 1975. At Wenzel’s, our ethos centres around community, quality, and innovation. We take pride in fostering a supportive workplace culture where every team member can thrive. We’re committed to providing excellent products, exceptional service, and an environment where employees feel valued and empowered. Job Summary: Wenzel's is seeking a passionate and experienced Head of Coffee to lead and elevate our coffee program. This strategic role will focus on increasing coffee sales as a proportion of total revenue while enhancing the quality and consistency of our coffee offerings across all locations. The ideal candidate will have deep industry knowledge, a strong commercial mindset, and the ability to drive innovation in our coffee offering. Key Responsibilities: Coffee Strategy & Growth: Develop and implement a comprehensive coffee strategy to drive revenue growth and customer engagement. Quality & Consistency: Establish and enforce coffee quality standards, ensuring an exceptional experience across all locations. Supplier & Product Development: Source high-quality coffee beans, equipment, and accessories, managing supplier relationships to maintain excellence and cost efficiency – to include the optimisation of the existing machine fleet – reducing non-essential costs to Wenzel's. Training & Development: Develop & oversee staff training programs to enhance skills, consistency, and customer service excellence. Menu Innovation: Collaborate with product development teams to introduce seasonal and specialty coffee offerings that complement our bakery products. Operational Efficiency: Work with store managers to optimise workflows, reduce waste, and ensure smooth coffee service operations as part of an overall drive to improve customer experience. Customer Experience & Brand Positioning: Develop initiatives that enhance the brand’s reputation as a coffee destination within the bakery sector. Sales Performance & Analysis: Track and analyse coffee sales, implementing strategies to boost performance and meet revenue targets. Qualifications & Experience: Proven experience in a senior coffee-related role within the hospitality, café, or specialty coffee industry. Strong understanding of coffee sourcing, roasting, brewing techniques, and equipment. Experience developing and executing growth strategies within a multi-site retail or hospitality business. Excellent leadership, training, and communication skills. Commercial acumen with a track record of increasing coffee-related revenue. Passion for coffee and a commitment to delivering exceptional quality and service. What We Offer: Salary £50-55k – based on experience (Plus a discretionary bonus scheme, based on revenue uplift) Fully Expensed Company Vehicle (BIK) 20 days holiday bank holidays An extra day annual leave for your birthday Company Pension Scheme Bonus scheme linked to sales growth targets & overall company growth (reviewed annually) Opportunity to shape and lead an exciting coffee program within a growing bakery brand. A collaborative and dynamic work environment. What we need: An enthusiastic, driven individual to grow coffee sales at Wenzel's, from current levels to achieve Company targets. Drive profitable growth of our coffee portfolio and maintain like-for-like sales growth on an annualised basis. Working Conditions: Full-time position with potential for occasional evening and weekend work depending on role requirements. This is a remote role between our Head Office at Sunley House Olds Approach, Northwood, Watford, WD18 9TB, with occasional travel to various shop locations for training and support. REF: WENHO