Visiaitv is an innovation funder,digitalisation partner, award-winning SOLIDWORKS reseller, 3DPrinting partner and trusted advisor to thousands of businessesaround the world, including many household names. We are one of theworld’s leading tax incentive and innovation management advisorswho secure funding for companies undertaking Research andDevelopment (R&D) and innovativeactivities.
Together, we expect turnover to growsignificantly over the next 12 months – exciting times lieahead!
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What will Ibe doing ?
The Marketing Officer provides all round support for our company marketing,communications and sales activities.
This roleencompasses creative, analytical, digital, commercial andadministrative responsibilities. Reporting to the MarketingManager, the Marketing Officer works closely with colleaguesin sales the wider team.
The rolefocusseson:
Website(s)
* Maintain 3 websites using Wordpress CMS, working withdevelopers to ensure it is meeting the needs of theorganisation
* Identify issues and areas ofimprovement
* Create and implement contentschedules (blog posting, page updates, etc.), ensuring SEO ismaximised
* Interrogate analytical data toidentify trends and opportunities
SocialMedia
* Manage socialmedia marketing campaigns and day-to-day activities on Linkedin andX
* Grow follower count
* Create, curate, and manage all publishedcontent
* Create and implement content schedulesto drive actions/website visits
* Analyseanalytics data to identify trends and opportunities
* Linkedin Advertising experience beneficial
* Manage Visiativ UK Youtube channel
Events
* Manage the co-ordination of company events, exhibitions,and tradeshows
* Manage memberships andrelationships (e.g. Cambridge Wireless)
* Support the sales team with promotion of events viawebsite, email and social
* Attend events, asand when needed, to support the team
Data /CRM
* Maintain marketingdatabase
* Create lists for marketingcampaigns
* Manage inbound leaddistribution
* Manage website visitor trackingassignments and reporting
EmailCampaigns
* Previousexperience/knowledge of email platforms required
* Creation of email campaigns from templates
* Manage emailing lists, segmentation &sends
* Reporting of email performance to salesteam and Marketing Manager
* Ability to analyseperformance and make improvements
* Create andmanage journeys
* Email automation knowledgebeneficial
In-housemarketing support
* Testimonial and Case Studies Champion – Must be willingto travel for videoshoots and customer interviews
* Maintenance of marketing related calendar ofevents
* Maintenance of marketing collaterallibrary
Competence,Experience & Skills
* Excellent written and verbal communicationskills
* Excellent organisationalskills
* Ability to work as part of a team withthe desire to propose independent ideas
* Self-motivated, proactive and willingness to ‘go theextra mile’
* B2B Marketing Experience (2+Years)
* Experience with CRM platforms - ideallySalesforce (12+ months)
* Good working knowledgeof Wordpress (12+ months)
* Knowledge of socialscheduling tools
Desirable:
* Marketing Automation knowledge/experience
* Creative design and/or UX skills, with working knowledgeof Adobe Creative suite (specifically Photoshop,inDesign)
* Video editing experience (AdobePremier Pro)
* Google analyticsexperience
* Search Advertising(Google/Microsoft/Linkedin) experience
* Interest in technology, engineering and product design abonus!
What's in itfor you?
· Competitive salary(depending on experience)
· Vitality HealthInsurance (Including eye and dental)
· LifeAssurance
· Holiday allowance of 33days per calendar year
· Company pension schemewith option for enhanced contributions
· GroupIncome Protection
· Remote/hybrid workingarrangement (2-3 days in the office)
· Flexibleworking environment
· EV Scheme
· Fun & friendly team events!
· Annual staff events
Interested?
Why not register your interest,or alternatively if you have any questions, please feel free toreach out to Group HR Director : Sabina.mahmood@visiativ.co.uk or07994200923
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