Marketing Specialist
Salary : £34,000 per annum pro rata, plus company benefits
Location : 18 Central Avenue, St Andrews Business Park, Norwich NR7 OHR
Contract : Fixed term contract (three months long),parttime
Hours : 25 hours per week
Shifts : Monday through Friday from 9am - 5:30pm
Break : 1-hour lunch, unpaid
Work model : Hybrid (flexible; at least 1-2 days in office)
Williams Lea seeks a Marketing Specialist to join our team!
Williams Lea is the leading global provider of skilled, technology-enabled, business-critical support services, with long-term trusted relationships with blue-chip clients across investment banks, law firms and professional services firms.
Williams Lea employees, nearly 7000 people worldwide, who provide efficient business services at client sites in often complex and highly regulated environments, from centralised Williams Lea onshore facilities, and through best cost company offshore locations.
Purpose of role
The Stationery Office (TSO) is recruitinga fixed contract, experienced Marketing Specialist to support the Marketing Director and deliver effective market analysis and marketing activities to enable TSO’s continued growth in the regulatory publishing market.
Key Responsibilities
1. Support the marketing director on planning and delivering corporate marketing activities to deliver new business opportunities
2. Actively research developments in the regulatory market, providing regular updates
3. Actively research our target organisations to support prospecting activity
4. Setting SMART objectives for all activities, identifying industry benchmarks, evaluating marketing activities and identifying improvements
5. Co-ordinating TSO’s social media activity including LinkedIn and driving engagement with our target market
6. Creating new content to reinforce the TSO proposition
7. Uploading content updates to the TSO website
8. Organising and co-ordinating online and in person events
9. Working collaboratively with internal stakeholders across the business, in particular with colleagues in client management and business development
10. Leading on marketing special projects to continually improve our service delivery
11. Act as a role model for the rest of the team to roll out marketing processes
12. Providing plans and content for new business bids and retenders
13. Developing case studies and testimonials from client feedback and information
14. Management of the TSO brand
Key Competencies
15. Experience in creating effective marketing strategies and annual plans
16. Ability to analyse information from a range of sources
17. Campaign evaluation and reporting of results
18. Customer journey mapping and persona creation
19. Developing segmentation, targeting and positioning strategies to inform campaign messaging
20. Experience of managing multiple marketing channels including email, social media, paid search, online resellers, ecommerce, events
21. Collaboration with internal stakeholders and clients
22. Ability to effectively brief and manage external and internal suppliers
23. Understanding of GDPR and other legal requirements
24. Ability to communicate clearly both verbally and in written form
25. Project management skills to ensure activities are delivered on time, to quality standards and within budget.
Personal specifications/attributes:
26. Analytical mind
27. Creative thinker
28. Excellent client and stakeholder relationships
29. Self-motivated
30. Drive continuous improvement and development
31. Able to inspire and motivate
32. Flexible
33. Acts as a role model
34. Organized
35. Attention to detail
Key requirements:
36. At least10years experience in managing marketing activity
37. Degree-level qualification
38. Marketing qualification
39. Digital marketing channel management skills
40. MS 365 skills (Word, Excel, PowerPoint, Teams)
41. Presentation skills
Rewards and Benefits
We believe in supporting our employees in both their professional and personal lives. As part of our commitment to your well-being, we offer a comprehensive benefits package, including but not limited to:
42. 25 days holiday, plus bank holidays(pro-rata for part time or fixed term roles)
43. Salary sacrifice schemes, retail vouchers – including our TechScheme which can be used on a range of gadgets such as Smart TV’s, laptops and computers or household appliances.
44. Life Assurance
45. Private Medical Insurance
46. Dental Insurance
47. Health Assessments
48. Cycle-to-work scheme
49. Discounted gym memberships
50. Referral Scheme
Equality and Diversity
The Company values the differences that a diverse workforce brings to the organisation and will not discriminate because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation (each of these being a “protected characteristic” in discrimination law). It will not discriminate because of any other irrelevant factor and will build a culture that values openness, fairness and transparency.
If you have a disability and would prefer to apply in a different format or would like to make a reasonable adjustment to enable you to make an interview please contact us at (we do not accept applications to this email address).