British Airways Holidays
Our colleagues and customers are at the heart of everything we do. We’re one of the UK’s leading and most trusted tour operators, providing holiday packages, hotels, car hire, and experiences via ba.com and the British Airways contact centres. From carefully selected hotels to our 24-hour support helpline, we take every element of our customers’ holidays seriously.
As part of the British Airways brand, we offer the advantages of being part of the UK’s largest airline coupled with the benefits of being in a smaller company. Our country’s passion, diversity, excellence, creativity, and warmth are the same special qualities that make all 340 of us at British Airways Holidays who we are.
British Airways Holidays is a great place to work. In a recent colleague survey, 91% of our colleagues agreed that people want to work here because of our culture, and 94% confirmed we have a vision for the future that's easy to understand and meaningful.
Our business is growing and has ambitious plans, so it’s an exciting time to join our team.
About the role
We want to help our customers create treasured holiday memories with us. We know our customers’ content consumption habits are evolving, and we are looking to develop our reach and brand awareness across multiple social media platforms. This is a fantastic opportunity to feed into the end-to-end social content production, from planning and idea generation as part of the social media team to production and final delivery, showcasing the exciting and aspirational world of holidays as you travel internationally to capture footage across our global destinations.
Joining our small and friendly Social Media team, you will be our subject matter expert for creating digital assets and engaging social media content that inspires, educates, informs, and sells information about our brand and product portfolio across a wide variety of digital platforms. This is a brand-new technical specialist role, providing a brilliant opportunity to influence what is produced, create first-time visual content, and quickly see the impact of your work.
Bringing your experience in capturing high-quality images and video footage, editing them in post-production, and managing your own portfolio of projects to amplify brand messages, you can engage effectively with our audience – be it customers or colleagues. Travelling on your own to shoot footage, you will work on multiple projects to tight deadlines and in conjunction with our marketing and commercial teams to ensure everything you produce has commercial gain and meets our overall brand direction.
What you will be doing
* Producing engaging social media and digital content that inspires, educates, informs, and sells.
* Working from a shot list/storyboard.
* Capturing high-quality images and video footage in shoots you arrange and manage yourself.
* Editing video pieces to meet brand and social media standards.
* Developing creative assets using production and design tools and software across multiple channels, including video production, photography, and graphic design.
* Working with colleagues in our brand and design teams to ensure all content aligns with our identity and messaging.
* Managing a range of your own projects through conception to execution, collaborating with internal Marketing and Commercial teams to ensure what you produce has commercial benefit.
* Collaborating with the Social Media team to brainstorm creative concepts and decide the content that needs to be produced.
* Generating different iterations from a core content idea for multiple channels, both internal and external.
* Reacting to build on an idea and spotting storytelling opportunities as situations evolve.
* The chance to grow your role within the company as our workload expands.
* A supportive and creative environment that values innovation and collaboration.
What you will bring
* Creativity and a passion for travel storytelling through visuals, with a good grasp of best practices and trending content.
* Extensive creative production experience specifically with digital design, image, and/or video.
* Experience in digital content project management to manage multiple projects, gained at a design firm, ad agency, or in-house marketing communications or creative services department.
* Extensive experience in design tools and software, including Photoshop, InDesign, Illustrator, Premiere Pro, Final Cut, Adobe.
* Experience of producing content for social formats across FB, IG, YT, TT, X, LI.
* Proficiency in videography, with an understanding of shooting techniques for dynamic and engaging video content.
* Resilience to adapt to changing requirements.
* Ability to work in a stand-alone role.
* Full UK Driving license, comfortable driving overseas.
* Ability to travel regularly abroad and within the UK to collect footage.
* Strong communication and interpersonal skills to work effectively with internal stakeholders.
* An understanding of the paid, earned, and owned social media landscape and how these interact with one another.
What we can offer you
£42,000-£45,000 per annum salary (this may vary depending on your relevant skills and experience). Our offices are based in central Crawley, and we offer hybrid working (within the UK only). Generally, this role works from our offices twice a week, with additional days as needed depending on meetings. Office days are co-ordinated so that colleagues in the same team are in the office together to collaborate in person. We usually support new colleagues in the office full time for the first few weeks.
Key benefits include
* 25 days holiday per calendar year, increasing by one day for every two complete years, to a maximum of 30 days, plus normal bank holidays.
* Unlimited standby and premium standby fares for you and your nominees on the BA network and partner airlines, from day one.
* Discounts on BA flights and holidays from day one for you, your friends, and family.
* Flexible start & finish times.
* Annual incentive scheme and salary review (dependent on company & individual performance).
* Company contributory pension scheme up to a maximum of 5% colleague and 11% company contributions.
* Flexible benefits package including generous life assurance cover, plus options such as dental/medical cover, and cycle to work, technology, and electric car schemes.
* Range of colleague wellbeing and recognition programmes.
Diversity, equality & inclusion are all important to us. We believe a diverse and inclusive workplace contributes to our sense of wellbeing and belonging, enabling us all to thrive professionally and personally. Our focus is on creating a positive and inclusive working environment for all.
* We aim to be inclusive – everyone feels valued and respected as an individual.
* We aim to ensure equality and equity – everyone treated fairly as individuals with recognition of unique differences.
* We aim to be diverse – with a mix of colleagues representing our community.
Closing date for applications is: 15th January. Please note - we may close this vacancy early if we receive lots of applications or business priorities change.
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