Vacancy No
VN2289
Location City
Multiple (Non-London)
Location Country
United Kingdom
Job Description
Job Title: Senior Marketing Executive
Reports to: Digital Marketing Lead
Department: Marketing
Location: Leeds / Manchester
Pay Grade: P1
JOB PURPOSE
Channel 4 is currently transforming its business, and therefore its marketing to be a streaming first service. We are integrating Martech into our exciting show launches and brand campaigns, but also creating standalone view and paid membership driving activations. This role will be key to ongoing success of the digital marketing function within marketing to be broad experts in primarily paid social buying, but also ensuring that other channels such as YouTube, programmatic, and CTV are performing against a range of KPIs, as well ensuring innovation and testing is always happening.
KEY RESPONSIBILITIES
* Campaign management and optimisation, performance lead across a range of campaign types.
* Social media specific expert, recommending creative, targeting, and format solutions at a micro test and macro change level.
* Media partner relationships, ownership of some of our direct relationships with key digital media partners, including annual planning and target setting.
* Test & Learn lead, responsible for identifying test opportunities on upcoming campaigns (such as control/exposed First-Party Data (1PD) tests or attribution testing or new channel/format proving out). Working with our experiment teams to ensure they are valid.
* Full responsibility of certain standalone digital campaigns or activations.
* Media plan reviews, being the digital expert in the room for broader marketing meetings when discussing campaign activation ideas.
* Actioning and developing our work with econometric (MMM) and Media audit partners to ensure good buying practices across all of our campaigns.
* Martech & Marketing Analytics support, working closely with our Martech lead to ensure we have the right tools to our job.
* Creative technology support - working with 4creative & our wider marketing team to push for more advanced creative solutions such as DCO/AI tooling. Recommending use cases and opportunities to test new creative approaches.
ESSENTIAL EXPERIENCE & SKILLS
* Proven experience in a media agency or in-house role focussed on digital marketing channels for both brand and performance campaigns.
* Strong paid social experience required, knowledge across multiple digital channels preferred. Understanding of role of organic and paid social as one strategy.
* Ability to read and optimise a media plan and media performance report.
* Comfortable with managing KPIs across the marketing funnel and setting up complex campaign test structures with the support of a media agency.
* Analytical mindset, happy with Excel and reporting dashboards to identify trends and opportunities within ad campaign and internal platform data.
* A creative thinker, happy to devise suggestions in changing situations and share opinions on technical matters. Able to adapt around changing priorities and tech.
* A passion for the entertainment and TV industry, awareness of Channel 4’s history and remit.
Hybrid working:
From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. All our offices are open five days a week.
Salary
Basic starting salary of £42,875.00 per annum, dependant on experience
Application questions to complete
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.
* Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)
Benefits
There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;
* Private medical insurance with NO EXCESS
* Free Virtual GP access for employees
* Free Female Health hormone test each year
* Free Tastecard membership
* Financial guidance 1-2-1’s available each quarter
* Free OnHand (as featured on Dragon’s Den) volunteering membership
* Discounted Gym memberships
* Pension
* Life Assurance
* Income Protection
* Holiday Buy/Sell
Applications Close Date
09 Feb 2025
Equal Opportunities
Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.
We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.
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