Who We Are
Loveday & Co. offers
over 100 years of combined experience in elderly care, healthcare and
hospitality. Loveday is recognised as the only private member’s club of senior
care in London.
The Mission
We are passionately devoted
to enhancing the lives of our members and their families. We blend our
expertise in providing tailored, compassionate care, with world-class
hospitality, to create an unrivalled culture of uncompromising excellence in
everything we do. Based on the success of our award winning first home in
Chelsea, we are expanding across London and the Home Countries with innovative
new services for seniors. Loveday will
also open its’ first Health, Wellness and Rehabilitation retreat in 2025.
Position Overview
We
are looking for a highly organised and proactive individual who thrives in a
fast-paced environment. You will be confident in managing multiple tasks
simultaneously, ensuring deadlines are met while maintaining exceptional
attention to detail.
You
will be comfortable taking the initiative, demonstrating a hands-on approach to
problem-solving, and embracing any ad-hoc tasks assigned by the Head of
Marketing. Strong multitasking skills are essential, as you will be expected to
coordinate various projects, from content creation and social media management
to event promotion and website maintenance.
A
keen eye for branding, excellent written skills for proofreading and editing,
and the ability to collaborate effectively across teams—including marketing,
sales, activities, and external agencies—will be key to success in this role.
Attention to detail will be crucial in ensuring the accuracy and quality of all
content produced.
Key
Responsibilities
Content Creation & Management
* Assist
in developing content for the monthly sales and family newsletters.
* Produce
weekly articles for carehome.co.uk. and Google My Business profiles and
maintain listings up to date
* Review
and refine blog content (two posts per week) for the company website,
ensuring consistency in brand voice and messaging.
Event Promotion & Marketing Support
* Work
closely with the activities and sales teams to ensure events are
effectively executed and promoted across multiple platforms.
* Promote
open days and key events by uploading content across carehome.co.uk,
Google My Business, and social media channels.
* Collaborate
with the design agency to ensure the timely production of promotional
materials and marketing collateral.
* Coordinate
the ordering of marketing merchandise and signage.
* Support
sales teams by coordinating promotional materials for events and business
development activities.
Website Management
* Maintain
and update the website using WordPress, ensuring new events, news, and
other relevant content are regularly refreshed.
* Oversee
general website maintenance to enhance functionality and user experience.
Social Media & Digital Engagement
* Demonstrate
strong social media knowledge, executing targeted campaigns that align
with brand objectives and engagement goals.
* Review
social media content provided by the agency, making necessary adjustments
to maintain consistency in brand tone of voice and visuals.
* Assist
sales teams with social media posting, stories, outreach, and engagement,
providing support as needed.
* Monitor
and update review strategies across multiple platforms to enhance online
reputation.
* Track
engagement metrics, report on social media performance, and optimise
content strategies accordingly.
Campaign & Brand Management
* Ensure
all marketing materials, including flyers, brochures, and social media
assets, align with brand guidelines and templates, maintaining a
consistent tone of voice and visual identity.
* Oversee
the placement of advertising across online and offline channels, ensuring
campaigns are well-targeted and aligned with brand strategy.
* Work
with external agencies to ensure all digital and print campaigns are
executed effectively and on time.
Collaboration & Innovation
* Work
closely with the Head of Marketing to develop creative concepts and fresh
ideas.
* Demonstrate
initiative and bring new perspectives to continuously enhance the brand’s
online and offline presence, including innovative ideas for PR.
Project
Management
* Effectively
manage deadlines, set priorities, and coordinate projects to ensure the
timely delivery of high-quality content.
* Ensure
all marketing activities are executed efficiently while upholding brand
consistency across all platforms.
Marketing Administration & Coordination
·
Filing,
ordering, and organising marketing assets and materials.
·
Coordinate
with teams to ensure assets are properly stored and accessible.
·
Assist
in general marketing administrative duties, including ad hoc tasks as required.
Required Skills
* Strong organisational skills
* Excellent written and proofreading
skills
* Proactive and adaptable mindset
* Multitasking ability
* Social media expertise
* Website management
* Collaboration and communication
* Brand awareness
* Digital proficiency
* Attention to detail
* Project coordination
This role offers hybrid working pattern.
Eligibility Criteria
In line with the requirements of the
Asylum & Immigration Act 1996, all applicants must either be eligible to
live and work in the UK or must obtain permits to work in the UK prior to
application. Documented evidence of eligibility will be required from candidates
as part of the recruitment process.
Loveday & Co is an equal
opportunities employer and positively encourages applications from suitably
qualified and eligible candidates regardless of sex, race, age, disability,
sexual orientation, gender reassignment, religion or belief, marital status, or
pregnancy and maternity.