Marketing Manager (with account management experience) Salary £40,000 dependent on skills and experience benefits Location: Greenfield, OL3 office based full time Company brief Our client offers beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance. Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across their Victorian, Modern and Heritage ranges, the company works hard to cater to the needs of every individual customer and gardener and every individual garden. Each one of their products is individually designed to the specification of the customer, whether for professional or private need. They pride themselves on the quality of their workmanship and work closely with customers to ensure they get exactly what they need. Role Brief Our client is looking for a capable Marketing Manager who will support the development and execution of their marketing activities. You will have a proven track record within sales and Marketing and have led an internal team and external partners to deliver results. They are seeking a dynamic person to support the drive and development of all marketing and customer communication activities, including print media, social media, digital campaigns, advertising, and support creative projects including UK flower shows. This role will encompass their UK and USA businesses to ensure that there is one voice for the brand. The company are looking for a talented individual who can develop the team, work closely with the marketing agency, operating partners, and a team of professional writers to drive success and customer interest in the brand. In this role, you will work alongside their CEO and President of operations in the USA to maximise profitability and enhance competitiveness in the market. The Marketing manager role is responsible for the managing of budgets, setting goals, and ensuring consistent brand messaging across various marketing channels. The basis of all their marketing is one brand, one tone of voice. They are looking for someone to join the team. This role will be work alongside their longstanding marketing partners (SEO, social media, marketing design & execution) Communication skills are critical as you will need to instantly build strong relationships, offer top class care and support. This role will include the development of marketing briefs, requirements, timing, responsible for managing all marketing plans and projects from conception with the team, to implementation. Ultimately, your role is to generate profitable new customer leads, drive brand awareness, enhance profitability, and achieve agreed marketing objectives. You must be flexible, creative, logical in your approach, a strong project manager with the customer at the heart of everything. The role is office based, here at Greenfield. You will be located within the factory, where everything in the business starts Main duties and responsibilities: Planning: Develop and execute a comprehensive marketing plan aligned with the businesses goals, for the UK and the USA businesses, as one brand this includes print, digital, advertising, SEO, photography, all customer communications and creative. Ensuring that the content aligns with brand messaging and resonates with their target customer. Set, monitor and report on agreed marketing goals Participate in the planning of company objectives Collaborate with the sales and production teams, seeking input, feedback, ideas for consideration. Manage the creative marketing agency who manage all of their marketing campaigns, across all channels with the exception of SM This is a long-standing partner of our client. They hold the depository for all of the adverts, promotional materials, photography, brochure development since their original acquisition in 2016. Manage the SEO partner to drive website performance, productivity, site visits, dwell time and conversion (A visitor becomes a lead by requesting a brochure) Manage their CMS partner and support the functionality of the website Support the development of the new website. TOR, budget and project plan to be defined in 2025 Use market research and customer insight to identify new opportunities, emerging trends, competitive landscapes and expand market share. Monitor competition - acquisitions, pricing changes and new products and features Brand Management: Build and maintain a strong and cohesive brand identity across all marketing channels. Analyse their trading data and metrics to refine strategies, increase online and off-line presence and drive customer engagement. Digital Marketing: Develop and drive digital marketing efforts (social medial email and website campaigns) Content Creation: Oversee the creation of compelling and informative content for various channels including videos and social media (and blogs where appropriate) Implement the customer photography plans and requirements Collaborate with the sales teams to develop effective marketing materials and tools Drive new customer lead generation and nurture campaigns to drive sales Event Management: Support RHS flower shows and other show opportunities. Identify other opportunities or events where they can showcase their project Build, lead, and mentor the marketing team (including external partners and contributors) Role Requirements: Their ideal candidate will be tenacious, highly confident and enthusiastic with experience of working in a creative environment. Previous marketing management experience is essential. You must have outstanding communication skills, both written and verbal. Solid organisational and time-management skills. With the talent and ability to build and maintain strong relationships. A critical portion of the role will be administration duties, so you will be comfortable and capable to input data and analyse reports, providing business insight. Proven experience in a sales & marketing role, preferably within a luxury brand. Experience within their sector will be an advantage (Luxury, big ticket, considered purchases, customers who invest in lifestyle and home projects) Hands-on, take ownership Cool, calm, inventive and logical Part of this role is working alongside the CEO and leaders of their USA business and sales in both Countries Practical, hands-on manager who understands the differences in and the requirements of managing people and process. Strong project management understanding Detail focused, with outstanding customer understanding and attention to detail Creative in thinking and process driven, organised in how you work Experience running successful marketing campaigns across all channels Solid knowledge of the metrics and workings of all customer communication channels Results driven. Performance, ROI, with a focus on data driven decision making Experience with CRM software Preferably degree educated in Marketing or relevant field This is a demanding and interesting role, perfect for a motivated and resilient person looking for their latest challenge A full comprehensive induction plan will be completed. Interested? If you feel that you possess the necessary skills and experience for this role then pleas send your cv by return. ADZN1_UKTJ