Brand Manager (OTC Consumer Healthcare)
Location: Alderley Park, Cheshire (Hybrid working: 3–4 days office / 1–2 days from home)
Would you like to join a company that’s changing the face of consumer healthcare?
Maxwellia is a trailblazing, female-founded business on a mission to widen access to medicines. We do this by transforming prescription drugs into consumer-friendly over-the-counter (OTC) brands through a process we call “switching.” From launching one of the UK’s first OTC daily contraceptive pills, to breaking taboos around period care, we’re widening access to medicines and empowering people to take control of their health.
With our brands sold in major retailers like Boots, Superdrug, Tesco and Asda, and with further brands set to launch in 2026, Maxwellia is on an exciting growth journey. To support our growth, we’re looking for an experienced Brand Manager to join our talented team.
About the role
This is a new role, reporting to the Head of Marketing, designed to support our next wave of brand launches. You’ll take the lead on creating and delivering brand marketing plans that drive growth, support retail partners, and engage consumers. With P&L ownership and the opportunity to shape launch campaigns, you’ll be a vital part of a small, agile team making a big impact.
Main purpose: To create and deliver the allocated brand marketing plans, including the annual achievement of brand goals, profit targets and KPI’s.
Key responsibilities:
1. Develop and implement go to market/brand plans for allocated brands in line with the overall business and portfolio strategy.
2. Deliver an exceptional brand experience and maximise marketing opportunities for the brand(s).
3. Take accountability of and be responsible for each allocated brand P&L.
4. Daily management of the brand(s) including the management of brand budgets within required parameters, production of monthly reports and recommendations for relevant adjustments.
5. Own the brand guidelines and brand activation plans, ensuring that the necessary ATL and BTL tools, compelling marketing collateral, marketing campaigns and training/educational materials are available to meet the needs of customers, sales force, partners, and consumers.
6. Work closely with the Contract Sales Team with guidance from the Head of Marketing and Head of Sales to ensure optimum level of support is provided and that sales targets for each brand are achieved.
7. Analyse the market and gather market competitive information, including OTC environments with a view to identifying possible actions to strengthen brand positions.
8. Understand and keep up to date with the wider market and potential competitors. Establish and build relationships with key internal, external and industry stakeholders.
9. Build strong relationships with agencies to inspire and develop appropriate targeted and timely brand and performance marketing activities including TV, PR, digital, events and partnership campaigns for each brand.
10. Take ownership of the brand ecommerce websites, ensuring a high-quality user experience, SEO optimised content, and seamless ecommerce journey.
11. Be a Maxwellia ambassador, internally, externally and with all stakeholders.
Person profile:
1. 3+ years Brand Management experience preferably within consumer healthcare, personal care, or FMCG with proven brand building skills and demonstrable product launch capability.
2. Well-developed and evidenced communication and presentation skills.
3. Experience of analysing, reporting, and tracking of market/consumer data.
4. Commercially orientated with experience of successfully working with sales teams.
5. Works in a structured, planned way with strong project management skills and experience.
6. Numerate with experience of budget and P&L management.
7. Experience of working with cross-functional specialists and agencies e.g., Market Research, Advertising Agencies, Regulatory and Medical Affairs, Procurement, etc.
8. Experience of media briefing/planning/production.
9. Marketing degree or equivalent qualification would be a distinct advantage.
10. Preferably has experience of the PAGB code of practice or experience of working in a regulated industry.
Working at Maxwellia, the successful Brand Manager can enjoy:
* Pension Scheme up to 5% employer contribution
* Life Assurance at 3 times your basic salary
* Private Medical Cover
* Hybrid working policy (3-4 days office, 1-2 days from home)
How to apply: Send your CV and covering letter explaining why you are suitable for the role to kim@maxwellia.com. Learn more here: https://www.maxwellia.com/careers
Maxwellia is located at Alderley Park, Cheshire, where world leading science, innovation, and stylish living come together to offer a truly inspiring working environment. We are looking for a candidate who is within a commutable distance to Alderley Park.
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