Our client has experienced exceptional growth, doubling their revenue year-on-year with no signs of slowing down. Their digital-first approach has driven app usage from 33% to 66% in just 12 months, and they are poised to launch their next-generation app imminently. Despite their impressive commercial success, the company maintains an entrepreneurial culture while building more robust structures to support continued expansion. They now seek a CMO who can bring strategic vision alongside operational excellence to elevate their marketing function to the next level. The Role As CMO, you will lead a team of 8 marketing professionals across digital acquisition, social media engagement, and brand development. This isn't a business-as-usual position - our client is looking for someone who can transform their marketing approach to match their ambitious growth trajectory. You'll be responsible for: Developing and implementing comprehensive marketing strategies across paid social (particularly Facebook) and organic channels Leveraging AppsFlyer? analytics to drive data-informed decision making Scaling the acquisition funnel while maintaining efficiency metrics Building brand presence across digital touchpoints Collaborating with product teams on the digital roadmap, starting with the imminent app launch Driving innovation in customer engagement and retention strategies The Ideal Candidate Our client is seeking an experienced marketing leader who has: Proven success in gambling, gaming, or competition platforms with high-volume, omnichannel experience A strategic mindset balanced with operational capabilities Commercial acumen and P&L responsibility experience Ability to thrive in a fast-paced environment requiring agile thinking Strong leadership skills to develop and inspire the marketing team Experience with performance marketing, particularly on Facebook and other social platforms Understanding of mobile app growth strategies and attribution models This is an exceptional opportunity for a marketing leader looking to make a significant impact in a high-growth environment. While the company has established their market position, they maintain the energy and innovation of a younger organisation, offering the perfect balance of stability and exciting challenges.