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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO, we are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco UK has an exciting opportunity for a PRODUCT UI/UX DESIGNER in London
What are the key objectives and expectations from this role?
This position is within the New Categories R&D Department and reports to the Head of Device UX Design within the Design organisation, led by the Group Head of Design.
As a Product UI/UX Designer, you will be responsible for crafting visually appealing and intuitive user interfaces for our small smart electronic devices. You will translate user needs and business requirements into sophisticated, user-friendly interface designs that enhance the overall user experience.
The job holder will be part of a cross-functional team responsible for implementing device UI solutions, working collaboratively with industrial design, brand, insights, and R&D teams involved in new product development.
Key objectives include:
* Driving the evolution of graphic user interface and interaction design for connected and non-connected Heated Product and Vapour devices.
* Collaborating on information architecture and Userflows for display and LED-based interfaces.
* Ensuring consistency in visual design language and brand identity across all UI elements.
* Engaging with industrial design, R&D hardware and software teams to implement proposals effectively.
* Applying knowledge of user experience within the context of Industrial Design.
* Staying updated on industry trends and best practices in UI/UX design, incorporating innovative tools and techniques.
Key success factors include:
* Understanding of user-centered design principles and methodologies.
* Proficiency in concept generation, visualization, and rapid prototyping tools like Figma, Protopie, Adobe Suite.
* Strong visual design skills with attention to detail and aesthetics.
* Ability to manage multiple projects from concept to deployment.
* Effective communication and collaboration skills.
* Adaptability in a fast-paced environment.
* Passion for creating exceptional user experiences.
Your key responsibilities will include:
* Designing physical and digital UI for small electronic devices aligned with project and brand guidelines.
* Developing iconography, visual, auditory, and haptic elements for various device interfaces.
* Creating wireframes, prototypes, and mock-ups to communicate design concepts.
* Supporting user research, usability testing, and iterating designs based on feedback.
* Collaborating with firmware developers to ensure feasible implementation.
* Updating partners on project progress and aligning with business needs.
* Engaging with cross-disciplinary teams across the development process.
What are we looking for?
Experience Required
* Proven UX/UI design experience, especially for digital electronic products.
* Proficiency in tools like Adobe Creative Suite, Figma, Protopie or similar.
* A strong portfolio demonstrating visually appealing, user-friendly designs.
* Experience working with cross-functional teams including designers, developers, and product managers.
* Knowledge of user-centered design, usability testing, and accessibility standards.
Technical / Functional / Leadership Skills Required
* Ability to build positive relationships and engage teams effectively.
* Good project management skills, capable of handling multiple projects simultaneously.
Education / Qualifications / Certifications Required
* Bachelor's degree in interaction design, graphic design, or related field.
What we offer you?
* Market-leading annual performance bonus (eligibility dependent).
* Comprehensive benefits, health plans, work-life balance initiatives, transportation support, flexible holidays, and additional incentives.
* Opportunities for internal advancement and career development.
* Access to online learning platforms and leadership programs.
* A culture of continuous improvement and transformation.
WHY JOIN BAT?
We’re recognized as a Global Top Employer, fostering collaboration, inclusion, and partnership. We promote a diverse environment where everyone can thrive, regardless of background or identity. We support career breaks through our Global Returners program and are committed to accessibility and accommodations during recruitment. Join us and bring your difference to BAT, shaping your future with us.
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