Foray Motor Group is the South West's award-winning Ford-only dealer group, with dealerships and service centres in Salisbury, Poole, Yeovil, Taunton, Andover, Shaftesbury, Bridgewater, Dorchester and Southampton. The 9 location group, with an annual turnover in excess of £150m, employs circa 400 people, in a wide variety of job roles, and has excellent opportunities for highly motivated, dedicated and talented people. Whether you’re a salesperson, a vehicle technician or in customer service, we would like to hear from you. And, if you haven’t yet built up experience in these areas, we have apprenticeships and training programmes to help you get settled in. At Foray we place great emphasis on developing our staff to equip you with the right skills and tools to succeed at everything you do.
Position:
Are you a creative and driven individual with an eye for detail, a passion for social media, and experience in photography, video production, and design? Do you thrive in a fast-moving environment and want to be at the forefront of the electric vehicle revolution?
This is an exciting opportunity to join Foray Motor Group, a leading Ford Dealer Network, as an Automotive Marketing Executive / Content Creator. You will work closely with and report to the Group Marketing Manager, joining a small but dynamic marketing team responsible for eight locations across four counties.
Key Responsibilities:
Social Media & Lead Generation
1. Create and manage Facebook Ad Campaigns in line with Ford guidelines, driving traffic and generating leads for New & Used Cars and Commercial Vehicles.
2. Grow and manage the YouTube, TikTok, Instagram, and Facebook channels, ensuring engaging, high-quality content that drives customer engagement and brand awareness.
3. Schedule and publish content across all social media platforms while monitoring engagement and performance.
Content Creation & Brand Storytelling
1. Capture high-quality photography and videography of new vehicle launches, showroom vehicles, and quarterly sales events.
2. Produce and present video walkarounds, particularly for new Electric Vehicles, creating informative content that educates and engages potential buyers.
3. Develop in-house creative assets, including photography, graphics, and videos for use across digital marketing campaigns.
4. Create B-Roll cinematic video content of vehicles for social media, enhancing brand perception with high-quality, engaging footage.
Design & Campaign Support
1. Design print, digital, and point-of-sale materials that adhere to Ford and Foray Motor Group brand guidelines.
2. Assist with email and SMS campaigns, crafting compelling marketing messages to engage customers.
3. Support sales events, new vehicle promotions, and marketing initiatives.
CMS Website Content Creation & Management
1. Manage and update the Foray Motor Group website using a CMS (Content Management System), ensuring accurate and engaging content.
2. Implement SEO best practices, optimising website content to improve rankings and attract organic traffic.
3. Ensure content follows strong Call-to-Action (CTA) principles, driving leads and conversions.
4. Monitor website performance and user engagement, contributing to continuous improvements.
5. Work with the wider marketing team to ensure that our website, which attracts 40,000 users per month, provides a strong and consistent customer journey.
Marketing Operations & Reporting
1. Manage the internal Stock Profiler Report, ensuring accurate vehicle data, which requires Microsoft Excel proficiency.
2. Assist with daily marketing tasks, including organic social media management and responding to customer reviews.
3. Work collaboratively with the wider marketing and sales teams to ensure brand consistency and impactful campaigns.
4. Stay informed on industry trends, particularly the shift to electric vehicles, and apply insights to marketing strategies.
Hours:
37.5 hours per week. Monday - Friday, 9:00 AM - 5:00 PM (30-minute unpaid lunch)
Salary:
Competitive, DOE
Holiday:
22 days + Bank Holidays
Contract:
Full-Time
Requirements:
1. Minimum 3 years’ experience in a digital marketing, photo/video, or design-related role.
2. A Full Valid UK driving licence (travel to dealership locations may be required).
3. Strong knowledge of Facebook Ads Manager & Google Analytics, with experience in creating organic and paid social campaigns.
4. Proficiency in all major social media channels, including YouTube, TikTok, Facebook, and Instagram.
5. Knowledge of the Adobe Suite, including Photoshop, Illustrator, and Lightroom.
6. Proficiency in Microsoft Office and Excel.
7. Bonus: Experience with video editing software such as Adobe Premiere Pro, CapCut, or other video platforms.
8. Advantageous: Knowledge of TikTok’s algorithm and content trends, along with experience using CapCut video software.
9. The ability to present confidently on camera, particularly for vehicle walkarounds and promotional sales videos.
10. Strong attention to detail with a creative mindset.
11. Excellent communication and organisational skills.
Other information:
Foray Motor Group is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of gender, marital status, civil partnership status, parental status, race, ethnic origin, colour, nationality, national origin, disability, sexual orientation, religion/belief, gender reassignment and gender identity, age and those with caring responsibilities.
Please consider the following when making your application:
1. We occasionally close vacancies early in the event we receive sufficient volume of applications. Therefore, we recommend you apply early.
2. We are not able to offer sponsorship for people living outside the UK.
3. If you need any support throughout the application or interview process, please make the a member of our team or the Hiring Manager aware.
We advertise our vacancies to attract candidates. If we require agency assistance we will contact agencies directly. Any speculative CVs we receive will not be accepted as an introduction.
Please check out and like/follow our socials for more information:
X - https://x.com/ForayMotorGroup
Facebook - Foray Motor Group
Instagram - Foray Motor Group (@foraymotorgroup)
LinkedIn - Foray Motor Group
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