About the Role:
We are seeking a highly skilled Social Media Manager and Content Creator to join our team at Waldencast Brands.
The ideal candidate will have a proven track record of building and growing brand presence on TikTok and Instagram, with a strong portfolio showcasing creative content, including photography, videography, and graphics.
The successful candidate will be responsible for creating engaging, on-brand content that resonates with our target audience, driving engagement, and boosting conversion.
Key Responsibilities:
* Social Media Management: Manage the day-to-day activity and strategy implementation on social media accounts, ensuring alignment with overall brand strategy.
* Content Creation: Create engaging, on-brand content that resonates with the target audience to raise awareness, drive engagement, and boost conversion.
* Content Calendar Management: Develop and manage content calendars, coordinating posts, stories, and campaigns across platforms.
* Reporting and Analysis: Own the creation and management of weekly and monthly reports, analyzing the performance of social media content to provide actionable insights.
* Brand Collaboration: Collaborate closely with marketing, performance media, and CRM teams to create a cohesive brand message and optimize content for maximum reach and impact across the digital ecosystem.
Requirements:
* 3+ years' experience in social media management and content creation, preferably within beauty, fashion, wellness, or lifestyle sectors.
* Proven track record of building and growing brand presence on TikTok and Instagram.
* Strong portfolio showcasing creative content, including photography, videography, and graphics.
* Proficiency in tools such as Adobe Creative Suite, Canva, or similar design platforms.
* Strong copywriting and storytelling skills to craft engaging captions, posts, and video scripts.
* Knowledge of video editing software (e.g., Final Cut Pro, Adobe Premiere)
* Experience developing and executing social media strategies that drive engagement, followers, and sales.
* Able to adapt to algorithm changes and experiment with new content formats and features.
* Strong interpersonal skills to work effectively with cross-functional teams, including marketing, CRM, and performance media teams.
* A passion for storytelling and the ability to stay up-to-date with the latest social media trends and tools.
What We Offer:
* Bonus based on meeting/surpassing agreed-upon KPIs
* Health Insurance
* PTO
* Complimentary products
About Waldencast Brands:
We are a Beauty Pure Play because Beauty is different. Success in beauty requires focused expertise that combines art and commerce at a level of complexity unmatched in any other CPG category. Deep industry expertise matters.
Our strength is to spot, nurture, and scale the next generation of beauty and wellness brands by attracting the industry's best product visionaries, brand artists, and the world's best industry operational experts.
We will provide the platform for scale beyond what brands can do individually by providing unparalleled access, deep partnership, and clout with the leading global retailers. Applying our deep marketing, digital, and commercial capabilities. Providing access to the best R&D and innovation in the industry. Driving economies of scale on all back-office and shared service functions, but maintaining entrepreneurial, human-size, independent "front ends" for the brands to foster creativity, agility, and innovation.