Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: SEO Manager
Location: London, England, United Kingdom (Hybrid)
About the role:
Working in partnership with our client (an internationally known B2B organisation), the SEO Manager will be responsible for developing, planning and implementing SEO strategies for our client, a leading provider of events and services for the Pharmaceutical sector. You will be taking control of the organic growth of their website, and closely with the Website Manager and all channel experts within our Digital Centre of Excellence, as well as client teams to ensure that our content is optimised for search engines and reaches our target audiences.
What you will be doing:
* Conduct keyword research and analysis to identify SEO opportunities and gaps as part of the existing websites.
* Own medium- and long-term SEO Strategy for the client, ensuring the website and keyword content is working to its maximum potential and the website’s search visibility and organic traffic is improved.
* Develop and execute SEO plans, including on-page and off-page optimisation, technical SEO, link building, and content marketing.
* Undertake technical site audits to ensure good U/X and that the site conforms to best technical SEO practices including CWV (Core Web Vitals). Prepare technical site reports and user stories for issues and solution implementation by the development team where necessary and guide, test and support resolution of issues and improvement to general technical site health.
* Monitor and report on SEO performance using analytics tools such as Google Search Console and Google Analytics.
* Measure progress and see where improvements can be implemented, and work closely with the Website Manager on website monitoring and user analysis, as well as executing A/B testing.
* Provide SEO recommendations and best practices to editorial, marketing, and web development teams.
* Keep up to date with the latest SEO trends and developments and share insights and learnings with the wider team.
* Project manage updates being made and coordinate the process through the wider marketing team, ensuring that tasks are being prioritised.
* Work with the Website Manager, Marketing Managers and campaign owners to ensure their digital content is live and optimised for effective end-user performance.
* Work closely with the content team, developers, and growth team to integrate SEO best practices into overall marketing strategies.
* Attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.
* Be part of a team of 29 and work within the Digital Centre of Excellence, where the team is responsible for specific KPI targets, including driving leads via the website.
What you need to be great in this role:
* 3+ years in managing SEO.
* Proficiency in website analytics and SEO tools (Google Analytics, Google Search Console, SEMRush, SERanking, Screaming Frog, SEOClarity, Moz, Ahrefs, or similar).
* Advanced technical SEO skills and experience in conducting deep site audits and providing strategic and detailed technical resolutions.
* Deep understanding of website structure, crawling, indexing, and on-page optimisation.
* Ability to propose long-term strategies and create testing plans for organic growth.
* Ability to pinpoint opportunities and implement where needed.
* Experience driving leads via SEO as a digital marketing channel.
* In-depth knowledge of search engine algorithms and ranking factors.
* Strong analytical skills and data led mindset by having the ability to interpret data to make informed decisions.
* Strong organisational skills, and ability to manage multiple projects and meet deadlines.
* Excellent communication skills and the ability to articulate complex information in a simple and clear manner.
* A can-do, self-starting, and critical mind with the ability to handle multiple projects at once.
* Potential overseas travel on an ad hoc basis.
* You prioritise environmental responsibility, social equity, and economic viability in your day-to-day role.
What good looks like:
* An agency background with client-side experience will be advantageous in this role.
* Confident working autonomously and with 3rd party agencies.
* Excellent presentation skills – both written and spoken.
* Understanding of how to integrate with a client-side team whilst maintaining a digital agency service.
* Experience in multiple industry sectors, B2B experience is a must.
* 3+ years of relevant experience in a similar role, and working within a digital marketing team.
Our values shape everything we do:
Be Imaginative to push the boundaries of what’s possible.
Be always learning and listening to understand.
Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Apply for this job
#J-18808-Ljbffr