Role: Paid Social Manager
Function: Media Buying | Meta & TikTok Ads | Acquisition Strategy
Responsibility: Drive new customer growth through paid ads for our e-commerce clients
Reports to: Head of Paid Social
Location: Remote/Hybrid/flexible - Leeds Head Office & working-from-home options
Compensation: £30,000 - £40,000 + Audit Bonus Scheme + 26 Days Paid Holiday
Our core values:
* Extreme ownership - taking responsibility for every outcome within your control
* Quality - how you do one thing is how you do everything
* Profit - we think making money is great, especially for our partners
* Personal happiness - you are here because you want to be.
Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK with a team of 25 A-Players. In 2023, we spent over £50m on Meta and TikTok ads profitably for our clients including the likes of The Essence Vault, Art of Football, Bee Inspired, and many more.
In H2 ‘23 we've been making changes to our organisational structure, recruitment processes, and sales funnels to unlock the next stage of growth. The Head of Paid Social will play an important and exciting role in overseeing our team of Paid Social Managers, ensuring they are growing the acquisition efforts on behalf of our clients across Meta and TikTok Ad channels.
Reporting directly to our Head of Acquisition, you will ensure the success of a multitude of clients from a range of different niches. From onboarding to Soaring, you will help brands achieve their goals and scale them to the moon, all while upholding our core values of extreme ownership, quality, happiness, and profit.
On a day-to-day basis, you'll have complete autonomy in formulating your clients' acquisition strategies through Meta and TikTok advertising (some spending north of £200k per month). You'll be using powerful analytical tools such as Shopify reports, Triple Whale, and Motion to ensure every decision you make is data-driven. It's vital that you're hitting your clients' CAC, NC-ROAS, eROAS, and ad spend targets.
This is a career-defining opportunity; allowing the right candidate to take on start-up-style responsibilities and have a direct impact on catapulting Soar into the stratosphere.
Main Accountabilities:
* Ensure the success of a multitude of e-commerce clients from a range of different niches. Being able to generate results under pressure is key. Poor results = poor client retention rates.
* Strategise, build, and execute high-spending Meta & TikTok Ad Campaigns, spending over £2,000 per day on clients' behalf.
* Build and maintain a diverse portfolio of clients.
* Communicate with clients regularly via Slack and Google Meet.
* Work closely with the Head of Acquisition to align on activity and progress.
* Provide expertise on current eCommerce best practices, including but not limited to; Paid Ads, Retention strategies, creative, CRO, landing pages, product strategy, Shopify, analytical tools, etc.
* Keep up to date with eCommerce best practices of tomorrow through training and research.
* Effectively communicate and collaborate across the Company.
* Think how our clients think.
Success in 6 months:
* Proven performance consistently across your client base, pushing ad spend and growing month-on-month revenue for your clients while maintaining their profit margins.
* Pushing management/leadership, questioning the way we do things and bringing new ideas to the table weekly.
* The Head of Acquisition is overheard saying to the COO, "The new Paid Social Manager is killing it, I can't believe how lucky we were to have found them..."
Success in 12 months:
* Immaculate track record in driving results for your client base.
* Positioned to handle whale-sized clients with confidence.
* Excel at Senior Paid Social Manager-level responsibilities, helping deliver training sessions to the wider team and mentoring junior team members.
Success in 24 months:
* Progressed to Senior Paid Social Manager, on track for management.
* Established a name for yourself in the e-commerce industry.
* Implemented new processes or technologies that have changed the way we do things.
* Significantly impacted the upskilling of Paid Social Managers.
Requirements
Attitude:
* Take complete ownership of your successes and failures.
* Be entrepreneurial with the ability to see the bigger picture.
* Have a proactive approach.
* Exhibit exceptional attention to detail.
* Build long-term relationships with clients.
* Self-manage and prioritize tasks efficiently.
* Possess excellent leadership qualities.
Experience & skills:
* At least 1 year of experience running Meta Ads and TikTok Ads for e-commerce brands at a high level.
* Previous agency experience is ideal; otherwise, experience within a 7-8 figure e-commerce brand is necessary.
* Broad understanding of Shopify and e-commerce operations and advertising strategies.
* Top-notch research skills to pivot quickly from client to client.
Benefits:
* Incredible client base spanning multiple niches and continents.
* Opportunities to broaden your skillset.
* Ongoing mentoring with senior management.
* Start-up sensibilities with a huge impact on operations.
* Flexible, hybrid working options.
* Free food with weekly Friday Deliveroo.
* Numerous internal social activities and larger events quarterly.
Soar With Us is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone's voices are heard. We respect and value all differences and strongly encourage applications from all backgrounds.
Due to the evolving nature of the business, the job holder may be required to carry out duties that are not detailed within this job description.
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