Primary objective of this position:
To lead profitable growth to the product category(s) via all applicable brands and in all markets. This involves strategic planning, lifecycle management, product development, sales and marketing support and ensuring the financial performance of the category
Key responsibilities:
Strategic Planning:
* Market Assessment: Establish and drive the strategic direction of the category through understanding the competitive landscape, customer preferences and emerging trends
* Alignment with Company Goals: Create, monitor & deliver the global product category plan in line with the business goals and market’s needs, ensuring effective collaboration with key stakeholders at all levels of the business
* Risk Management: Actively monitor external factors which pose potential risks to the strategy of the category, developing contingency plans to mitigate risks
* Vision & Roadmap: Champion the long-term vision of the category, effectively planning the key milestones, launches, range refreshes and initiatives to enhance the growth and vitality of the category
Multi-Brand Portfolio Lifecycle Management
* Portfolio Analysis: Continual review of category performance in terms of sales, margin, share and volume through quarterly category reviews
* Product Lifecycle Management: Drive the evolution of the category to ensure underperforming products are dis-continued or repositioned through Business Simplification a...