End Date Friday 07 March 2025 Salary Range £0 - £0 We support flexible working – click here for more information on flexible working options Flexible Working Options Hybrid Working Job Description Summary. Job Description JOB TITLE: Customer Marketing Manager, Merchant Services (12 Month Fixed Term Contract) LOCATIONS: Birmingham / Bristol / Manchester / Edinburgh HOURS: Full-Time WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites About This Opportunity We’re seeking a dedicated and experienced Customer Marketing Manager to join our Merchant Services team on a fixed term contract basis. In this role, you’ll be responsible for developing and implementing customer marketing strategies that drive engagement, loyalty, and growth. You’ll work closely with cross-functional teams to create and implement campaigns that resonate with our target audience and enhance the overall customer experience. Key Responsibilities: Develop and implement customer marketing strategies and campaigns to drive customer engagement, retention, and loyalty. Collaborate with product, sales, and customer success teams to understand customer needs and preferences. Create and manage customer communication plans, including email marketing, newsletters, and social media engagement. Build and complete customer lifecycle communications, including welcome, upsell and retention cycles Develop customer advocacy programs and initiatives to increase customer satisfaction and brand loyalty, including case studies, reviews and ratings programmes Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimisation. Plan and implement customer newsletters, events, webinars, and other engagement activities. Manage customer content, segmentation and targeting efforts to ensure personalised and relevant messaging. Why Lloyds Banking Group Join us and, as well as making a difference to customers, you’ll enjoy a fulfilling career where you’re free to be yourself. Great colleagues, transforming workspaces, hybrid working and a wide variety of career opportunities – you’ll find them all here. What You’ll Need Experience of customer retention and growth focused marketing Fintech, Neobanks experience Bachelor's degree or equivalent experience in Marketing, Business, or a related field. Strong understanding of customer journey mapping and customer experience principles. Excellent written and verbal communication skills. Proficiency in marketing automation tools and CRM systems. Strong project management skills and the ability to work collaboratively in a team environment. About Working For Us Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know. We also offer a wide-ranging benefits package, which includes: A generous pension contribution of up to 15% An annual performance-related bonus Share schemes including free shares Benefits you can adapt to your lifestyle, such as discounted shopping 30 days’ holiday, with bank holidays on top A range of wellbeing initiatives and generous parental leave policies If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you. At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.