Digital Marketing Leader
Department : Marketing and Communications
Location(s): Romsey, Gloucester or Woking and Hybrid
About Roke:
Roke is on a transformative journey, poised for significant growth and global impact. Over the last four years, we've redefined our business, winning significant contracts across Government and Defence, launched innovative products, assembled a high-performing teams, and doubled our size. But, this is just the beginning. To fuel our acceleration, we're seeking a Digital Marketing Manager with boundless ambition, passion, drive, and creativity to elevate our brand to new heights.
Job Purpose and Key Responsibilities:
* As the cornerstone of Roke's growth strategy, the Digital Marketing Manager will play a pivotal role in unifying, aligning and implementing our diverse Business Units marketing strategies, under the banner of One Roke. This dynamic individual will lead the charge in developing and executing cross-channel digital marketing strategies and campaigns to not only enhance visibility of multiple brands, but also to strategically attract our target audience across social media platforms and website, ensuring that all marketing efforts contribute to a cohesive and unified brand identity.
* Elevate the visibility of the Roke brand across all digital touchpoints, develop and lead/execute cross-channel marketing strategies that encompass various platforms such as Email, SEO, PPC, Display, Website, Social, CRM, CMS and Video. Harmonize marketing initiatives across diverse channels for maximum impact to ensure consistent and compelling brand messaging.
* Establish aligned key performance indicators (KPIs) across all Business Units. Regularly assess the digital performance metrics to ensure optimal results and ROI, aligning with budget and targets ensuring individual units contribute to the collective success of Roke.
* Create insightful monthly marketing reports to establish clear visibility around digital marketing results. Internally presenting to key stakeholders, senior management and externally to clients, taking ownership of all results.
* Lead and contribute to the creation of content for blog posts and other marketing collateral. Schedule and post engaging social media content across all platforms.
* Synergistic campaigns, drive dynamic collaboration across Business Unit campaigns that leverage each unit's strengths to reinforce the broader Roke narrative. Identify opportunities for shared initiatives that enhance overall brand impact and drive sales leads.
* Keep a customer-centric focus, ensuring that marketing strategies resonate with the needs and preferences of the target audience and implement feedback mechanisms to refine marketing approaches.
* Lead the development and maintenance of a unified dynamic CRM website using tools like Umbraco, WordPress, Salesforce, IFS and others, optimising CMS, pages for SEO and conversion, ensuring consistency and alignment with the One Roke brand. Lead web presence development with a user-centric design and user experience approach, ensuring it remains modern, adaptable, and aligned with the latest trends in digital marketing.
* A passion for leading and developing end-to-end owned, paid and organic social media campaigns to influence followers, grow audiences and push Roke's brand far and wide.
* Work closely with the Head of Marketing and Communications, Marcoms team leads, Sales teams, and external agencies to deliver brand campaigns that identify key drivers and growth opportunities, developing project plans from conception to execution.
* Build and lead a new Business Unit marketing champion process, that drives innovative marketing contributions from employees to diversify content and enhance efficiency to generate greater impact and cost savings.
Education, Qualifications and Skills:
* Marketing related degree
* Proven experience in developing and executing successful digital marketing strategies.
* Proficiency in using marketing tools such as Umbraco, WordPress, Salesforce, IFS, GA4 and SEO analytics.
* Strong analytical skills with the ability to translate data into actionable insights.
* Excellent communication and project management skills.
* Demonstrated ability to manage and optimise online advertising campaigns.
Knowledge, Skills and Experience
* You have 5 to 10 years’ experience of hands-on social media and website management at a senior leadership level.
* You’ll be a natural problem solver, being curious and diligent.
* You will develop the Roke Digital vision, laying out a comprehensive plan taking our media spending to a better, more profitable, ethically sound future.
* You are a passionate and driven self-starter, comfortable working at pace whilst managing multiple projects/priorities.
* You understand all digital marketing channels (Google Ads, SEO, SEM, email, organic and paid social media, content marketing).
* You can confidently create, plan, execute and monitor digital campaigns with accountability.
* You understand and have used different digital platforms including Google Analytics, Google Ads, Umbraco, Wordpress, SEMrush, social media campaign managers, etc. Knowledge of Active Campaign and WordPress is preferred but is not a requirement, including Hootsuite and Sprout Social.
* You have experience using graphic and video creation software such as Adobe Photoshop, Illustrator, Canva, After Effects, Blender, etc.
* You are extremely IT literate, with experience using MS Office suite, Google suite and social media technologies.
* You generate creative and innovative ideas and campaigns to support different client accounts.
* You understand how different digital marketing channels work together.
* You are literate, professional and produce persuasive copy that is relevant to the target audience.
* You are highly adaptable, able to multi-task and work to deadlines.
* You have excellent organisation and interpersonal skills and enjoy supporting others.
* You may have experience within Defence, National Security, Law Enforcement, Government, Aerospace and Energy ; ideal but not essential.
The Benefits and Perks...
* Hybrid working: A minimum of 40% of your monthly hours working at Roke offices.
* Flexi-time: Working hours to suit you and your life.
* Annual bonus: Based on profit share and personal performance.
* Private medical insurance: Includes cover for existing conditions.
* Holiday: 25 days plus public holidays and your birthday off.
* Chemring Share Save: Monthly savings into a 3 or 5 year plan.
Security
Due to the nature of this position, we require you to be eligible to achieve SC clearance. As a result, you should be a British Citizen and have resided in the UK for the last 5 years for SC and 10 years for DV.
Join us on this transformative journey! Be a driving force in shaping the future of Roke.