Overview Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too. We are the UK’s Number One homewares retailer offering over c85,000 products building a consumer-focused total retail business that delights customers through our multichannel operation. We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward. Department Overview The purpose of the Brand Marketing team is to generate increased brand love, awareness and consideration in customers, encouraging existing customers to shop more with us and new customers to consider Dunelm as a shopping destination. Our brand platform, The Home of Homes, is supported by owned channels, including ATL and organic social, as well as earned media and influencer engagement, underpinned by consistent creative and tone of voice. We work closely with the Commercial teams, Digital Trading and Digital Marketing to ensure the seamless promotion of our fantastic product offering and the work we do as a responsible retailer to support our local communities and the world in which we operate. What you'll be doing Our purpose at Dunelm is to help our customers create the joy of truly feeling at home. We do this through our broad range of quality, value-for-money home products for every style, every space and every budget. We’re a brand for everyone. We have heaps of great stories to tell, too, from our exclusive collaboration with the Natural History Museum to our expanding Conscious Choice collection, which uses more responsibly sourced materials. From our sub-brands such as the high-end Dorma, to our Made to Measure manufacturing centre where we craft bespoke curtains and blinds. We’re looking for an experienced writer and editor to join our creative team on a fixed-term contract. Working collaboratively within a team that includes writers, editors, art directors and designers, the brand content editor will work brilliantly to help bring our products and stories to life across channels – from eCRM and social to web, ATL and POS – with relevant, imaginative, customer-first copy and editorial content. Generate, contribute and present ideas for editorial stories and creative responses that communicate our key messages to customers in a compelling, engaging way and in line with commercial priorities and seasonal briefs. Turn product launches, new propositions, services and initiatives into relevant stories and engaging content that our customers care about. Craft and deliver compelling, original, on-brand copy for our paid, owned and earned channels including digital and print advertising, web, eCRM, organic and paid social and in store – always to the highest standards. Be a key point of contact for channels and other teams, keeping up to date with their plans and ways of working, and understanding their channels, briefs and desired outcomes. Put the customer at the heart of everything we do, making sure we’re delivering content for them and their needs, from campaigns to BAU and reactive comms. Work closely with stakeholders across the business to deliver outstanding and engaging copy, and to help drive a consistent approach to content across platforms. Be an advocate for and guardian of the Dunelm brand voice; helping to coach and train teams on how to use it. Help track success of and learnings from copy and content to drive continual improvement. Line manage our junior copywriter, championing development and supporting growth. What we'll look for in you A brilliant communicator, with immaculate written English and grammar. Solid multi-channel short and long-form copywriting experience, including social media and brand marketing. A passionate wordsmith who adapts their style to suit the brief, channel and audience. Experience of creating, developing and presenting ideas for editorial stories or features. Sensitivity to tone of voice, style and brand identity, and ability to adapt copy and content ideas accordingly. Excellent time management and prioritisation skills. Confident presentation skills. Excellent attention to detail – meticulous about accuracy and ‘right first time’ content. Ability and confidence to support other copywriters and give constructive feedback on their work, helping them to grow. Ability to work collaboratively with creative colleagues and other key stakeholders across disciplines and at all levels. Able to work in a proactive, problem-solving way, suggesting builds and changes to processes with a goal of creating best-in-class copy and content. Comfortable working at pace in an ever-evolving retail world. Bursting with ideas. Desirable skills: Skills that aren’t essential, but could be helpful to have in this role: Interest in lifestyle, home and interiors sectors. Experience of working on seasonal campaigns or other large creative projects from a copy and editorial perspective.