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Media Analytics Manager, Waltham on the Wolds
Client: Mars
Location: Waltham on the Wolds, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 1a967d6ea92e
Job Views: 10
Posted: 26.04.2025
Expiry Date: 10.06.2025
Job Description:
Role Overview: This role supports the media and digital analytics team at PN Europe to optimize media testing and investments by delivering insights from media performance data. The role involves collaboration with Mars Media Agencies, Media Activation teams, and Media Platforms to ensure rigorous testing and actionable results. It also includes leading projects like investment scenario planning, utilizing MMM results, and applying scaled modeling principles.
What are we looking for?
* Strong experience in marketing, business, or customer analytics in a fast-paced environment; FMCG experience is a plus.
* Experience with campaign measurement at a media agency is essential.
* Experience with 1st and 3rd party data is essential.
* Knowledge of data consent principles and regulations is a plus.
* Excellent collaboration and storytelling skills for engaging with stakeholders and vendors.
* Experience with platform JBPs is a plus.
* Proficiency in insights development and long-term media planning recommendations is essential.
* Experience with test & learn frameworks, data visualization, media analytics, and stakeholder management is required.
Key Responsibilities:
* Lead measurement projects for the EU region, including media testing, KPI frameworks, agency reporting, and advanced media measurement (sales lift studies, MMM interpretation).
* Support analytical needs and reporting gaps for business teams.
* Create clear insights and storytelling for senior stakeholders.
* Partner with Mars regional media team on data-driven investment scenario planning for Pet Nutrition Europe.
* Support media platform measurement discussions with agencies.
* Contribute to data operational models to meet team goals and data needs.
What can you expect from Mars?
* Work with over 140,000 diverse associates guided by the Five Principles.
* Join a purpose-driven company committed to building a better tomorrow.
* Access top-tier learning and development resources, including Mars University.
* Competitive salary and benefits, including bonuses.
Mars is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. Accommodation requests are available during the application process.
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