Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,500 people across our London, Southampton, Cardiff and Manchester offices.
Reporting to the Chief Marketing Officer, the Executive Creative Director of Writing will be a pivotal strategic role responsible for defining, developing, and elevating Starling Banks creative writing approach across all communication channels. This role combines leadership of the internal creative team, strategic guidance of external agencies, and a critical mandate to build and enhance the banks writing capabilities.
Requirements:
Creative Leadership and Strategy
* Develop and maintain a distinctive, consistent, and compelling tone of voice that reflects Starling Banks brand personality and strategic objectives
* Lead the internal creative writing team, providing strategic direction, mentorship, and creative inspiration
* Establish and maintain high creative standards across all written communication channels
Team Development and Capability Building
* Build and nurture an internal creative writing team with exceptional skills and potential
* Design and implement comprehensive writing training and development programs
* Create frameworks and guidelines that enable consistent, high-quality writing across the organisation
* Mentor team members to develop their creative and strategic writing capabilities
Multi-Channel Communication Strategy
* Oversee writing strategy for all customer-facing and internal communication channels
* Ensure brand consistency across digital platforms, print materials, social media, customer communications, marketing collateral, and internal documentation
* Collaborate with marketing, product, customer experience, and communications teams to align writing approaches
Agency Collaboration and Management
* Manage and direct external creative agencies, providing clear strategic briefs and creative direction
* Evaluate agency work against Starling Banks creative standards and brand guidelines
* Develop strong collaborative relationships with creative partners to drive innovative writing solutions
Brand Voice and Content Innovation
* Continuously evolve and refine Starling Banks unique writing style and tone
* Drive creative innovation in written communication
* Monitor industry trends and emerging communication techniques
* Develop experimental and cutting-edge content approaches that differentiate Starling Bank
Benefits:
* 25 days holiday (plus take your public holiday allowance whenever works best for you)
* An extra day’s holiday for your birthday
* Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
* 16 hours paid volunteering time a year
* Salary sacrifice, company enhanced pension scheme
* Life insurance at 4x your salary
* Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
* Generous family-friendly policies
* Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
* Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships
About Us
You may be put off applying for a role because you dont tick every box. Forget that! While we can’t accommodate every flexible working request, were always open to discussion. So, if youre excited about working with us, but aren’t sure if youre 100% there yet, get in touch anyway.
We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.
Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
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