This is a 12 month contract to cover a vacancy in the team - INSIDE IR35 - £180–£210/day inside IR35
Start date is ASAP
Location: London - on site 4 days a week
The candidate will be part of a passionate, driven, excellence focused, collegial team and will regularly connect and collaborate with stakeholders.
The key objective is building a well known fashion brand's Business’s membership audience and paid member base.
- Handle day to day cross functionally: audience development and editorial teams
- Targeted posting needs to drive to website and promote and sell memberships
Must have deep understanding of social media best practice, trends, formats
Able to tailor their communication style to audience across different platforms
Capable of understanding, absorbing and producing copy in the companies tone
Interview process: 4 stages, 2 zoom, test and then meet team
Job Description
Well known fashion brand is looking for a Social Manager, Memberships to join the Consumer Revenue team.
This role will focus on building their Business’s membership audience and paid member base, with the hope of applying the same strategies to other membership products.
The successful candidate will have extensive expertise in using LinkedIn, Instagram, Facebook, WhatsApp and X, as well as an eye for the next development in social media and technology. They will be able to demonstrate a good understanding of the Business editorial voice and tone and will work closely with the editorial team in order to convey the Business stories in the most engaging way across platforms.
The Social Manager, Memberships will also work closely with the Social Media and Audience teams to set and implement high-level strategies for each platform, lead collaboration on content creation for social channels and execute social posts with the aim of driving membership growth.
Success will be measured by member and audience growth with the “how” results were achieved as important as the numbers.
Primary Responsibilities
* Write, schedule, and optimise daily posts across multiple social platforms, including Instagram, LinkedIn, Facebook, X and WhatsApp
* Write top-notch social media copy in the Business tone of voice with high attention to detail and execute best-in-class social storytelling, gathering assets from different teams
* Select imagery, video and visual content that engages audiences across image banks, Getty and the business owned assets
* Work closely with editorial stakeholders to roll out cover stories and features across social media platforms
* Work with the commercial stakeholders as they align with clients on contracts; implement sales obligations across platforms
* Work with partners in the marketing teams to ensure the social tone of voice + visuals are carried through paid social campaigns on the correct platforms and brainstorm/ideate with our agency and marketing stakeholders moments in the organic calendar that would translate across paid social campaigns
* Make content recommendations to the editorial team informed by social media trends and pitch social angles and social-extension ideas that align with editorial objectives across both print and digital
* Build creative assets for various social platforms and write creative briefs for assets
* Brainstorm new ideas and plan rollout strategies for testing with the audience development team
* Attend events to cover social media posting and be available for breaking news moments
* Monitor social media conversation and ideate reactive content for engagement on key social platforms
* Report on content performance and present social insights and best practices to digital and audience development team
* Oversee social media content calendars considering key tentpoles, events and Business schedules
* Engage with our audience through thoughtful, impactful, relationship-driven communication
Requirements
* A minimum requirement of 3+ years social media management experience
* Passionate about existing and emergent social media platforms and growing audiences
* A strong understanding of social media trends and how to translate these into content for brands
* Familiarity of social video content and formats - experience of video strategy a bonus
* Positive team player and an enthusiastic work ethic
* Strong writing and communication skills
* Good understanding of social media analytics and how to use data to inform strategy
* Experience optimising social media content for engagement and/or traffic
* Strong editorial judgment
* Excellent organisational skills, focus, and attention to detail
* An established ability to synthesise and communicate information quickly
* Some weekend and evening work may be required