Job summary We are looking for a dedicated, enthusiastic Events Officer to join our Income Generation Team. Are you an experienced, event fundraiser who enjoys building long lasting relationships with charity supporters and wanting to make a difference? If so then we have a fantastic opportunity for you to join the fundraising team as our Events Officer. Working to support the Birmingham Hospice brand, this varied role will lead on the delivery of a diverse portfolio of events and challenges including fun runs, adrenaline seeking challenges and in memory events. The successful candidate will have a friendly and engaging personality and enjoy speaking to charity supporters face to face, over the phone and via email. Reporting directly to the Senior Events Manager this role will work to grow the income generation and profile of the charity through effective administration, supporter engagement and marketing of the events calendar, ensuring maximum participation and income is achieved. This role will allow you to use your creativity to proactively seek new income generation opportunities through event management. You will be a highly organised and motivated individual with excellent time management and written and verbal communication skills. The ideal candidate will have experience of managing a portfolio of events with proven success of reaching and exceeding participant and income targets. Main duties of the job This role will allow you to use your creativity to proactively seek new income generation opportunities through event management. You will be a highly organised and motivated individual with excellent time management and written and verbal communication skills. The ideal candidate will have experience of managing a portfolio of events with proven success of reaching and exceeding participant and income targets. You should also have knowledge and experience of working with a range of external suppliers and volunteers and have a proven ability to build relationships at all levels. Experience of using CRMs systems is also advantageous. About us Here at Birmingham Hospice our values are vital to everything we do. From supporting patients in our Inpatient Units to our compassionate Wellbeing services, our values carry us forward in our mission to provide everyone with expert end of life care Date posted 29 October 2024 Pay scheme Other Salary Depending on experience Contract Permanent Working pattern Full-time Reference number B0060-24-0008 Job locations 76 Grange Road Erdington Birmingham B24 0DF Job description Job responsibilities Job Purpose Generate significant levels of income and raise the profile of Birmingham Hospice through the effective administration, marketing and recruitment of supporters to hospice own and third party events. Working with the Senior Events Manager proactively seek new income generation opportunities through events channels, including, but not limited to delivering new and current hospice events. Income Generation Using sector knowledge research, create and manage a portfolio of events to meet annual income and expenditure targets, identifying opportunities for year on year growth and potential expenditure savings. Work with the Senior Events Manager to implement an annual programme of events activity and contribute to the development of an annual events strategy through market research and recommendations. Develop feasibility studies for new events and present them to the Senior Events Manager, using your knowledge of fundraising events to persuade and influence key decision makers. Keep abreast of new trends and income generation opportunities in the events arena. Event Support Deliver and support events from concept to completion Lead on all communications and negotiations with suppliers of designated events to minimise costs and maximise marketing opportunities. Ensure a gold standard supporter journey is delivered to all event participants, looking for opportunities to improve supporter retention where possible. Work in partnership with the supporter experience team to create and administer event registrations, welcome packs, thanking and retention materials for each event participant. Update Donorflex with new event participants and record all participant communications. Ensure all supporter journey materials are kept up to date and relevant. Lead on the recruitment of volunteers to support events. Attend all hospice own events and support the wider events team with attendance at third party events. Support event participants through their fundraising journey with regular telephone and email communications, provision of fundraising materials and event updates. Where required, support events team colleagues with the organisation and delivery of other events Event Marketing Lead on the creation and distribution of all marketing materials for designated events Develop and deliver promotional activities to publicise the events calendar internally across both hospice sites and to Birmingham Hospice supporter base and externally to the wider Birmingham and Sandwell community, to include:- Management of information stands and displays at various events and venues to promote Birmingham Hospice events, taking the opportunity to also cross sell other fundraising campaigns Design and fulfillment of direct mail and email communications Planning and writing copy for social media and web marketing Working closely with the wider fundraising team to promote events to their supporter base Production of internal communications and displays across both hospice sites Hosting of information evenings, working with external suppliers to source speakers, book venues and provide catering Research and identify new target audiences for the promotion of events. Work with the Marketing & Communications team to obtain patient and bereaved families case studies and stories. Brand development and reputation Ensure all event communications and marketing collateral adhere to and promote Birmingham Hospice brands and reputation. Operate as a fundraising spokesperson and be an ambassador for the charity, attending networking events, press calls, radio and TV interviews when required. Monitor potential opportunities and threats and ensure internal and relevant external audiences are aware of both. Represent Income Generation and Marketing on charity Committees and actively participate in other charity wide projects when required. Budgeting and Reporting Manage a set budget for designated event expenditure. Produce event income and expenditure budget reports with KPIs for each area of activity, demonstrating achievement of fundraising targets and event objectives. Produce robust evaluation event reports to inform future strategies and make recommendations for areas of improvement. Manage stock control and utilisation of all fundraising collateral and merchandise and work with the Fundraising Marketing Manager to ensure that the fundraising team have fit for purpose resources. Expectations Work flexible hours including evenings and weekends when required. Ability to travel to external meetings Ability to work across both hospice sites Assist at fundraising events and activities where appropriate and necessary Undertake any other duties as may be required by the Senior Events Manager and/or Income Generation Director. Job description Job responsibilities Job Purpose Generate significant levels of income and raise the profile of Birmingham Hospice through the effective administration, marketing and recruitment of supporters to hospice own and third party events. Working with the Senior Events Manager proactively seek new income generation opportunities through events channels, including, but not limited to delivering new and current hospice events. Income Generation Using sector knowledge research, create and manage a portfolio of events to meet annual income and expenditure targets, identifying opportunities for year on year growth and potential expenditure savings. Work with the Senior Events Manager to implement an annual programme of events activity and contribute to the development of an annual events strategy through market research and recommendations. Develop feasibility studies for new events and present them to the Senior Events Manager, using your knowledge of fundraising events to persuade and influence key decision makers. Keep abreast of new trends and income generation opportunities in the events arena. Event Support Deliver and support events from concept to completion Lead on all communications and negotiations with suppliers of designated events to minimise costs and maximise marketing opportunities. Ensure a gold standard supporter journey is delivered to all event participants, looking for opportunities to improve supporter retention where possible. Work in partnership with the supporter experience team to create and administer event registrations, welcome packs, thanking and retention materials for each event participant. Update Donorflex with new event participants and record all participant communications. Ensure all supporter journey materials are kept up to date and relevant. Lead on the recruitment of volunteers to support events. Attend all hospice own events and support the wider events team with attendance at third party events. Support event participants through their fundraising journey with regular telephone and email communications, provision of fundraising materials and event updates. Where required, support events team colleagues with the organisation and delivery of other events Event Marketing Lead on the creation and distribution of all marketing materials for designated events Develop and deliver promotional activities to publicise the events calendar internally across both hospice sites and to Birmingham Hospice supporter base and externally to the wider Birmingham and Sandwell community, to include:- Management of information stands and displays at various events and venues to promote Birmingham Hospice events, taking the opportunity to also cross sell other fundraising campaigns Design and fulfillment of direct mail and email communications Planning and writing copy for social media and web marketing Working closely with the wider fundraising team to promote events to their supporter base Production of internal communications and displays across both hospice sites Hosting of information evenings, working with external suppliers to source speakers, book venues and provide catering Research and identify new target audiences for the promotion of events. Work with the Marketing & Communications team to obtain patient and bereaved families case studies and stories. Brand development and reputation Ensure all event communications and marketing collateral adhere to and promote Birmingham Hospice brands and reputation. Operate as a fundraising spokesperson and be an ambassador for the charity, attending networking events, press calls, radio and TV interviews when required. Monitor potential opportunities and threats and ensure internal and relevant external audiences are aware of both. Represent Income Generation and Marketing on charity Committees and actively participate in other charity wide projects when required. Budgeting and Reporting Manage a set budget for designated event expenditure. Produce event income and expenditure budget reports with KPIs for each area of activity, demonstrating achievement of fundraising targets and event objectives. Produce robust evaluation event reports to inform future strategies and make recommendations for areas of improvement. Manage stock control and utilisation of all fundraising collateral and merchandise and work with the Fundraising Marketing Manager to ensure that the fundraising team have fit for purpose resources. Expectations Work flexible hours including evenings and weekends when required. Ability to travel to external meetings Ability to work across both hospice sites Assist at fundraising events and activities where appropriate and necessary Undertake any other duties as may be required by the Senior Events Manager and/or Income Generation Director. Person Specification Personal Skills and Attributes Essential Impact focused and results driven Exemplary communication and organisational skills Persuasive and adaptable written and oral communication skills Able to manage a complex and demanding workload Ability to work to targets Has personal resilience and emotional intelligence to deal with occasional exposure to the emotional situations of our patients, families and carers before and after bereavement. Flexibility in terms of working hours and availability at evenings and weekends Full driving licence with access to a vehicle Qualifications Essential Educated to A level or equivalent or can demonstrate a sound underpinning knowledge and theory relevant to the role Desirable Event Management qualification IoF Qualification Business degree CRS qualification Experience Essential Considerable experience in a fundraising, marketing or events organising role. Proven experience of supporting and advising event participants on their fundraising activites OR experience of generating income from events Knowledge of event fundraising, sector practices and initiatives. Experience of working in a cross functional capacity Demonstrable experience of event participant stewardship Proven experience of marketing events. Experience of managing a set income/expenditure budget Proven ability to build influential relationships at all levels Strong focus on attention to detail and ability to work methodologically. Desirable Previous use of fundraising databases Experience of delivering events of 200 attendees Experience of managing volunteers Person Specification Personal Skills and Attributes Essential Impact focused and results driven Exemplary communication and organisational skills Persuasive and adaptable written and oral communication skills Able to manage a complex and demanding workload Ability to work to targets Has personal resilience and emotional intelligence to deal with occasional exposure to the emotional situations of our patients, families and carers before and after bereavement. Flexibility in terms of working hours and availability at evenings and weekends Full driving licence with access to a vehicle Qualifications Essential Educated to A level or equivalent or can demonstrate a sound underpinning knowledge and theory relevant to the role Desirable Event Management qualification IoF Qualification Business degree CRS qualification Experience Essential Considerable experience in a fundraising, marketing or events organising role. Proven experience of supporting and advising event participants on their fundraising activites OR experience of generating income from events Knowledge of event fundraising, sector practices and initiatives. Experience of working in a cross functional capacity Demonstrable experience of event participant stewardship Proven experience of marketing events. Experience of managing a set income/expenditure budget Proven ability to build influential relationships at all levels Strong focus on attention to detail and ability to work methodologically. Desirable Previous use of fundraising databases Experience of delivering events of 200 attendees Experience of managing volunteers Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Employer details Employer name Birmingham Hospice Address 76 Grange Road Erdington Birmingham B24 0DF Employer's website https://www.birminghamhospice.org.uk (Opens in a new tab)