Marketing Campaign Manager
Wealth Management
Up to £70,000 + bonus
London, Hybrid
I am working with one of the largest wealth managers in the world, with over 100 years of experience. It's a really exciting time to join the business, as they have set clear goals and are on mission to build something amazing and become the 'go-to' in their field.
This Marketing Campaign Manager will play a pivotal role in producing engaging campaigns across a variety of channels including events, webinars, social media, and email for their B2B offering. You will be responsible for ensuring campaigns are delivered on time, within budget, and working cross-functionally to guarantee the campaigns are inline with the overall marketing strategy.
The Marketing Campaign Manager will:
Coordinate the implementation of B2B marketing campaigns across diverse channels, ensuring alignment with overarching marketing strategies.
* Partner with marketing teams to design impactful campaign strategies that drive lead generation and enhance brand visibility.
* Supervise the execution of digital campaigns, leveraging platforms such as Salesforce Marketing Cloud for maximum efficiency.
* Ensure campaigns are delivered on schedule, within budget, and achieve measurable outcomes.
* Evaluate campaign performance and provide actionable recommendations to enhance future initiatives.
* Contribute to the development of campaign content that resonates with target audiences.
* Manage relationships with external vendors and partners to guarantee timely and effective delivery of campaign materials.
* Collaborate with the B2B events team to ensure smooth execution of webinars, events, and digital activations.
* Deliver comprehensive reporting on campaign results and propose data-driven strategies for ongoing optimization.
Required skills and experience for the Marketing Campaign Manager:
* Competent using Salesforce Marketing Cloud.
* Strong experience creating multi-channel campaigns in a B2B environment, ideally within financial services.
* Data-driven, with strong analytical and reporting skills.
* Ability to create compelling content for campaigns that resonate with B2B audiences.
Regretfully, due to a high volume of applicants, we are only able to respond to those who are successful.