Description: This project aims to enhance the visibility and organic traffic of a website through search engine optimization efforts. The selected freelancer will begin by conducting a thorough SEO audit of the site to analyze its on-page optimization, backlink profile, technical SEO, and performance relative to target keywords. Opportunities for improvement will be identified. The freelancer will then develop and implement an in-depth keyword strategy around topics relevant to the business. They will optimize crucial pages and content to target chosen keywords based on search volume and commercial intent. High-quality, natural backlinks will also be secured from related industry sites and directories to boost domain authority over time. Throughout the project, the freelancer will monitor traffic changes and the site's presence in search results for target keywords. Regular status reports will be provided to detail optimization activities and traffic increases. The objective is to steadily raise the website's online visibility and organic traffic through strategic SEO implementation focusing on content, technical factors and link building to support the business's goals. It is expected that the project will be spread over several months. There are numerous pages and keywords to be considered. Lack of backlinks is an issue. SEMRUSH has crawled over it and the issues are apparent. The website can be found at www.pdalaw.co.uk