E-Commerce Manager Location: Shrewsbury (Onsite, Head Office) Salary: Up to £45,000 per annumAre you a strategic and results-driven E-Commerce Manager looking for your next challenge? We are recruiting on behalf of a well-established and highly respected business. This is a fantastic opportunity to lead and grow their online presence, drive digital sales, and enhance the customer journey. The Role: As an E-Commerce Manager, you will play a pivotal role in developing and executing a dynamic online strategy. You’ll work closely with internal teams and external agencies to optimise digital marketing, enhance the website experience, and maximise online revenue. Key Responsibilities: E-Commerce Strategy & Commercial Performance Develop and implement an e-commerce strategy aligned with overall business objectives. Drive growth across direct-to-consumer platforms and online marketplaces. Enhance website UX, product merchandising, and conversion rates. Manage budgets effectively to maximise ROI across digital channels Website & Content Management Oversee day-to-day website management, ensuring accurate and engaging content. Digital Marketing, CRM & Social Strategy Lead paid and organic digital marketing (PPC, SEO, email, and social media) to increase traffic and conversions. Develop a CRM and email marketing strategy to drive retention and loyalty. Manage social media strategy and collaborate with internal teams to produce engaging content. Analyse campaign performance and leverage insights for continuous improvement. Agency & Stakeholder Management Manage relationships with external agencies for web development, digital marketing, and design. Collaborate with buying, sales, and customer service teams to align online activity with broader business goals. Analytics, Reporting & Continuous Improvement Track key e-commerce KPIs including revenue, conversion rates, and customer acquisition costs. Use tools such as Google Analytics and CRM platforms to drive strategic decisions. Skills & Experience Required: 5 years’ experience in e-commerce management, ideally within retail or a product-based industry. Strong understanding of Shopify (or similar platforms like Magento or Woo Commerce), UX best practices, and digital marketing strategies. Experience with Google Analytics, PPC, SEO, social media advertising, and email marketing platforms. Proven ability to manage budgets and drive online revenue growth. Strong leadership skills with experience in managing and motivating teams. Experience working with external agencies for marketing, development, and design. Commercially astute, with an analytical mindset and the ability to turn data into actionable strategies. For further information on this role please contact Paige Bevan on or email