Business Development Manager – Care Home
Business Development Manager – Private Care Home
Barnet and Potters Bar, London
Our privately owned Care Home Group requires an experienced Sales, Marketing, and Business Professional whose role is to ensure their 85-bed home meets its occupancy and revenue targets. This will be done through regular liaison with local hospitals and relevant stakeholders while promoting and integrating the home within the local community and developing strong community links to generate new leads. Relationship building with both community and professional contacts, in addition to consultative sales skills in enquiry management, are core attributes required for success in this position. A clinical background would be very beneficial.
Responsibilities:
1. Ensure all sales and marketing processes are followed as detailed in the company’s sales and marketing guide.
2. Quickly develop and maintain a strong knowledge of the care home industry.
3. In conjunction with the Home Manager, act as a public figurehead for the development of new business and determine the range of services to be sold.
4. Carry out regular “walk-abouts” of the home on a daily basis.
Marketing and Developing Community Relationships:
1. Generate sufficient private enquiry leads to keep the home at the desired private occupancy level (and overall occupancy level).
2. Cement the home’s place at the heart of the community.
3. Achieve these objectives by:
4. Devising and executing the quarterly and annual marketing plan, which will include the staging of regular community sales-driven events and gaining extensive local press coverage.
5. Working with the Support Office team to produce advertising collateral when required.
6. Ensuring the home’s website is up to date at all times.
7. Maintaining and developing strong relationships with community groups (including schools, charities, and businesses).
8. Owning and utilizing the Key Contacts List to drive referrals.
About You:
Ideally, you will come from a clinical background or a Care Home sales role. A Sales & Marketing background in social care is preferred.
For further information and to apply, please email jgregson@compassltd.co.uk or call on 0239 387 4319. CCS | Compass Corporate Services is a division of Compass Holding Group and is acting as a Recruitment Consultancy for this permanent vacancy; we offer £200 worth of John Lewis Vouchers for each successful recommendation.
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