Join to apply for the Senior CRM Manager role at Instapro Group.
Are you ready to take on a pivotal role in driving customer engagement and retention in an innovative and largely untapped industry? As a Senior CRM Manager, you will be at the forefront of shaping the CRM strategy for both sides of our marketplace: tradespeople and homeowners.
Reporting directly to the Head of CRM, you will collaborate closely with cross-functional teams in Marketing and Product to execute, measure, and optimise impactful CRM campaigns across email, push notifications, and in-app messaging. With Instapro Group operating across seven markets in Europe and Canada, this is a unique opportunity to make your mark in transforming an industry that is yet to be fully digitised.
Location:
Can be based in Berlin, Amsterdam, London, or Aix-en-Provence. While we embrace the flexibility of remote work, we also value connection and community. We require you to join us in the office for monthly events and tri-annual off-sites.
Our CRM Stack includes:
* Template creation: Taxi for Email
* Reporting & Analytics: Redshift & Looker
Your Role Includes:
* Overseeing multi-channel CRM campaigns (email and push channels) from planning to execution and optimisation, including template creation, workflow building, and testing.
* Developing a comprehensive CRM strategy to achieve seamless customer lifecycle management.
* Segmenting and personalising automated and ad-hoc campaigns.
* Tracking and reporting key performance indicators (KPIs).
* Collaborating with cross-functional teams such as product, data engineering, UX, operations, brand marketing, and analytics to enable new campaigns.
Job requirements:
* 4–6 years of experience in CRM within tech or marketplace environments.
* Proficiency in template creation, journey building, segmentation, and a proven track record of applying email best practices.
* Experience with marketing automation tools such as Braze or Salesforce Marketing Cloud. Familiarity with Iterable is a strong plus.
* Expertise in A/B testing and campaign optimisation.
* HTML/CSS skills and an eye for email design.
* Ability to leverage AI tools to build automations, solve problems, and achieve goals independently and efficiently.
* Knowledge of common marketing tracking practices.
* Proven ability to build strong stakeholder relationships independently.
* Comfortable working in a remote-first environment across multiple offices in Europe and Canada.
* Strong attention to detail and an analytical mindset, with the ability to turn data insights into actionable plans.
* Professional proficiency in English and at least one additional language: German, French, Dutch, or Italian.
Additional “nice to have” skills, but not a requirement to apply:
* Experience in email marketing in multiple jurisdictions and working knowledge of GDPR and CAN-SPAM.
Why you’ll enjoy working at the Instapro Group:
You can make an Impact. Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.
We care. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.
These are the benefits you'll enjoy:
* Highly competitive salary package
* Hybrid work environment
* Temporary work from abroad policy
* Mental health support
* Regular team and social events
* Further benefits depending on location
These are the values that guide everything we do:
* We put integrity first. We are authentic, transparent and respectful.
* We are all stewards. We are stewards of the company on behalf of all stakeholders.
* We follow the evidence. We are objective, evidence-based and pragmatic in our decision-making.
* We never stop learning. We are open-minded and curious.
* We win together. We collaborate and earn trust with our colleagues.
* We are inclusive. We are committed to building a diverse and inclusive company.
Interested in applying? Submit your application below and we will get back to you.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Internet Publishing and Technology, Information and Media
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