Job Description
Reporting directly to the Chief Commercial Officer, we are seeking an experienced Interim Head of Marketing Strategy to lead the development and execution of a comprehensive marketing strategy for our Clinical Research Organisation (CRO), Consulting, and Marketing Authorisation Holder (MAH) Services business units. This role will be instrumental in refining our strategy and improving our market positioning, enhancing brand awareness and driving business growth. This role requires a results driven, self-motivated individual with excellent communication skills, a deep understanding of clinical development and the biopharmaceutical industry and the ability to work effectively in a fast-paced, collaborative environment.
This is a hybrid role, with 2-3 days per week in our HQ in Hartley Wintney, Hampshire
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Key responsibilities
1. Develop and implement a strategic marketing plan to position the company’s three Business Units (TMC CRO, TMC Consulting and TMC MAH Services), within the pharmaceutical/biotech sector.
2. Conduct market analysis to identify opportunities, competitive positioning and industry trends.
3. Define clear value propositions and messaging for each of our Business Units tailored to our target pharmaceutical and biotech clients.
4. Oversee brand development and ensure consistent messaging acros...