Consumer Marketing Manager page is loaded
Consumer Marketing Manager
Apply locations Farnborough time type Full time posted on Posted Yesterday job requisition id 543788
Job Title
Consumer Marketing Manager
Job Description
In this role, you have the opportunity to
Represent the voice of the consumer in one of our key categories within our Personal Health business in the UK as well as lead the Consumer Marketing Manager team. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the UK market.
You are responsible for:
* Coaching and developing the Consumer Marketing Manager team, which includes supporting to drive the different categories as well as strengthening a consumer mindset in the marketing team.
* Develop and deliver the local zone marketing activation plan based on agreed AOP for the category and local consumer insights together with the Consumer Marketing Leader (CML).
* Champion the voice of the zone and provide business performance and local insights about consumers, markets, competition and trends to the WE regional team.
* Responsible for up to 24 months planning performance, in the short and long-term to ensure the delivery of the FY key goals.
* Define local portfolio and channelization based on WE range/Channelization to accommodate local consumer & customer needs.
* Embrace passion for fundamentals and ensure that every consumer touchpoint and all consumer-facing marketing activities (incl. D2C, AMZ and NBD) are perfectly executed together with Shopper, Media/PR and professional team in the zone and cross-functional region teams.
* Ownership of the E2E performance for the respective category in the UK and E2E performance squad lead, CMM is integrating and orchestrating all relevant functions including performance management to drive E2E excellence in execution and secure business performance being delivered according to KPIs.
* Lead the development and execution of the Local Marketing Strategy and Planning, as well as own the controllable A&P spent responsibility together with CML (e.g., sample budget).
* Contribute in region strategic plan processes and is responsible for delivering zone SOB Analysis/Ambitions and go-to-market enablers together with RBUL and CML.
* Marketing Performance Optimization and drives continuous improvements applying LEAN (DMB, Problem Solving).
* Contribute actively to the development of new business models together with the regional team.
To succeed in this role, you should have the following skills and experience:
* Experience in digital consumer marketing focusing on building an online brand.
* Experience as an integrator in a dynamic market and/or matrix organization within FMCG.
* People leader experience and a natural ability to inspire, motivate and develop talent.
* Brand activation experience and analytical skills.
* Experience with P&L management including revenue and margin management.
* Marketing channel mix strategies (online and offline).
* Experience working in a cross-functional team.
* Experience working in a business with complex market/channel structures.
* Applying Lean (Problem-solving skills, daily management).
* Positive energy and drive to create impact.
How we work together
We believe that we are better together than apart. This means working in-person at least 3 days per week.
The role comes with a competitive salary, incentive scheme as well as all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in the UK.
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability & Neurodiversity.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond. For more information, read our Inclusion and Diversity Policy.
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.
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About Us
At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.
For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.
We’re committed to building a diverse and inclusive workplace culture where people feel heard, valued and connected. Because we know the possibilities are unlimited when people feel empowered to grow and succeed together.
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