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About the Job
Join OneFamily as a Performance Marketing Lead!
We’re looking for a Performance Marketing Lead with extensive experience and a fantastic track record to help turbo charge the growth of our protection and investment book by driving and nurturing high quality leads at scale. You will be accountable for a sizeable acquisition budget with responsibility for scaling investment and maximizing ROI to deliver year on year growth.
Key responsibilities include running paid search and social campaigns, managing third-party lead generation partners, and identifying new partners. Additionally, you will contribute to our CRM strategy and collaborate with our sales team to enhance lead engagement. You will be supported by our creative agency, in-house designers, senior analytics manager, and digital delivery team to optimise all touch points along the sales journey.
As a business we’re investing heavily to streamline our infrastructure, data processes and sales journeys. This foundational investment presents a fantastic opportunity for the right individual to join the team and really put their stamp on the commercial performance of the organisation.
Key Requirements
* Proven track record of working in a performance marketing environment – either in-house or agency side.
* Expertise in actively managing and optimising campaigns in the Meta and Google Ads accounts with a focus on performance.
* Experience in all areas of paid search and social campaign management such as defining tagging requirements, campaign set up, budget management, performance optimisation, billing and troubleshooting.
* Successful management of third party performance agencies and/or suppliers.
* Excellent analytical and numeracy skills, comfortable manipulating large data sets to identify actionable insights, whilst also being able to apply a consumer's eye to a campaign.
* Passionate about performance marketing and driving meaningful improvements in results.
* Exceptional organisational skills, capable of managing multiple campaigns simultaneously in a fast-paced environment.
* Naturally curious and engaged with the mechanics and commercial nature of the business.
If so, we would love to hear from you. Please apply today!
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing and Public Relations
Industries
Financial Services and Marketing Services
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