Job Description: Marketing Manager Fitronics; effective, user-friendly software for the sport, health, and fitness industry. Here at Fitronics, our goal is to support businesses within the sport, health, and fitness industry to be more successful, with a focus on improving their member experience. We currently do this through two software brands, TRP and CoursePro. Our TRP suite of tools help gyms, health and fitness clubs, and leisure centres better engage with their members. CoursePro saves those running sports courses time spent on admin whilst improving the pupil and parent learning experience. From humble beginnings (TRP was born out of an engineering student’s university enterprise project in 2002 and the first lines of code for CoursePro were written in the corner of a back office of a Somerset swimming pool in 2009) we are now market leaders; working with over 1,200 facilities across the globe including major players here in the UK such as Parkwood Leisure, Nuffield Health, and Virgin Active. If you are a member of a gym or have taken children to swimming lessons, it is highly likely you will have come across our software already. Fitronics is part of the Jonas Group of companies, which means a wealth of opportunities for growth, both as a business and for our individual team members as they plot their career paths in the world of software. Jonas’ genuine aim is to develop from within and opportunities for personal development are plentiful here. Despite our success, we retain a small business culture and the associated agility which makes this an exciting place to work. Everyone has the opportunity to have their input in our ambitious and collaborative business, none more than our development team, who are our beating heart. Our core values are at the heart of everything we do: Empathy - We first understand the perspective of a colleague or customer. We are positive in our interactions, and we find more creative and innovative ways to solve problems Trust - Trust sits at the heart of effective communication and collaboration and is built with consistency and integrity. Through our everyday words and actions, we build a solid foundation so our team and customer relationships can thrive Unity - We work as one team on common goals, we value and respect everyone's uniqueness, ideas and contributions. Our inclusive environment allows everyone to feel empowered; to collaborate and succeed together Accountability - We believe accountability is fundamental to achieving consistently high standards. We acknowledge our mistakes along the way, we learn from them, and we become better as a consequence Impactful - We strive to make a meaningful difference in everything we do. By being adaptable, proactive and focusing on results, we ensure our work leaves a lasting and beneficial impact We genuinely care about our customers, colleagues, partners, and stakeholders. Becoming a part of Fitronics is becoming part of the Fitronics family We’re a hardworking bunch but we love being sociable too. Whether that’s a natter whilst making a cuppa in our breakout area, taking part in a Taskmaster style challenge on Teams, or having a blast at one of our quarterly social evenings. We are real mix of personalities, from a wide range of backgrounds, with a smorgasbord of hobbies and interests and we love our differences so whoever you are you will be welcomed into our family with open arms. JOB RESPONSIBILITIES: Budget Responsibilities Resource and manage the budget of the Marketing department Develop 12 month forward looking budgets for the marketing strategy and gain management approval and sign off for the proposed budget from the Head of Commercial. This budget should be revised on a monthly basis. Planning Work with the Commecial Team Develop strategies with the Commercial team to deliver on the Company goals and KPI’s. Key Marketing areas of responsibility Redesign and update the existing company web sites. Ensure the development of effective promotions and campaigns to drive lead generation Develop programs to reduce customer attrition and increase customer loyalty Acquire client testimonials from existing customers Expand the Company’s social reach with blogs, social media, industry forums, etc Create, evaluate and manage the Company’s social media presence and strategy Act as a the coordinator of the Company’s content marketing initiatives; which include blogs, industry articles, press releases, white papers, newsletters etc Keep promotional materials up to date Research and plan trade shows Work with the commercial team to develop, maintain and deploy market specific mailing lists, coordinating targeted campaigns and presentations to our existing and potential customers Research competitive companies and products evaluating product characteristics, market share, pricing, company size etc Work with the Head of Commercial on all aspects of Marketing communication including Internal Comms, Company Brand and systems we use. Reporting Generate campaign analysis reports for management Track and analyse the effectiveness of marketing programs and recommend/implement improvements as required. JOB QUALIFICATIONS: Ideally possess a Degree in marketing or other Marketing related qualifications Previous experience in a similar role Experience of Social Marketing, PPC, Google Ads, Facebook Ads Knowledge of SEO best practices for creating written content across website, blogs social media, industry articles and web articles is a plus Knowledge of Sales Force and E-Commerce is an asset. Your personal characteristics will include: Self-motivated initiative taker Highly organized A strength for writing both brief and in-depth content. Content samples required to demonstrate writing skills An analytical mind with the ability to evaluate and evolve approaches based on comprehensive understanding of our business goals A strong work ethic and the capacity to succeed in a fast-paced environment and meet deadlines. Business Unit: Cap2 Scheduled Weekly Hours: 37.5 Number of Openings Available: 1 Worker Type: Temporary (Fixed Term) Career Site: More About Jonas Software: Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain. Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service. Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60. IS THIS YOU?