Join our team as a Marketing & Administration Officer at Welshpool & Llanfair Light Railway.
Salary: £28,000 per annum
Contract: Permanent after probationary period
We have an exciting opportunity to join our small team of paid staff. Based primarily at Llanfair Caereinion (SY21 0SF), the Marketing & Administration Officer will be responsible for developing and delivering a range of marketing types and customer communications, coordinating group bookings, and performing other administrative functions.
Apply with a CV and Covering Letter to: generalmanager@wllr.org.uk
Full Role Profile available on: wllr.org.uk/vacancies
Closing Date for Applications: Monday 10th March 2025
Interviews: Thursday 20th March
Your Role:
1. Lead the railway’s marketing activities including campaigns and distribution, print material, digital and social media channels.
2. Create content including copywriting and design leaflets, posters, banners, and other external marketing material.
3. Manage the Group Booking process including generating business, administering booking and payments, and coordinating delivery.
4. Be the first point of contact for visitor enquiries including email and telephone queries.
5. Administer the efficient running of the railway office, including ordering stationery, consumables, and supporting other staff.
6. Support the General Manager in analyzing visitor information, TripAdvisor, feedback forms, and conducting other surveys.
About Us:
The Welshpool and Llanfair Light Railway is a registered charity that operates an eight-mile long narrow gauge railway, running through beautiful Mid Wales countryside. It provides a steam-hauled tourist service, a special events program, and a range of catering experiences. We are home to two museums and care for a significant portfolio of heritage assets. Run predominantly by volunteers, the railway carries more than 28,000 passengers per year.
Due to our rural location, applicants should have a driving licence and access to their own vehicle.
Key Skills and Knowledge Required:
1. Demonstrable experience in marketing businesses or tourism.
2. Copywriting and content creation.
3. Knowledge of the voluntary sector and relevant best practices around volunteering, including legal frameworks as they apply to volunteers.
4. Excellent interpersonal skills and communication abilities.
5. Good IT skills including Word, Excel, and PowerPoint.
6. Full UK driving licence and access to own vehicle.
Location:
This role is based in the railway office at Llanfair Caereinion Station, Powys SY21 0SF. Occasional travel to other railway sites and outreach within the local community may be required.
Contractual Basis:
This is a full-time role working 40 hours per week over five days, permanent after probationary period. Weekend and some evening working may be required during the operating season on a rota basis to support the needs of the business.
A DBS check will be required of the successful applicant prior to confirmation of appointment to the role.
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