Job Title: Head of Paid Social Location : Manchester Employment Type : Full-Time Experience : Minimum 4 Years Salary : Competitive, Based on Experience About Us We are a leading digital agency based in Manchester, with an exciting portfolio of clients spanning various sectors, including eCommerce, retail, and beyond. We pride ourselves on delivering innovative, data-driven strategies that help our clients grow and succeed in their industries. As we expand, we are looking for a dynamic Head of Paid Social to join our team and lead the growth of our paid social division. Key Responsibilities: Strategy Development : Develop and lead the paid social media strategies across platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest, tailored to a diverse range of clients, primarily in eCommerce and retail. Team Leadership : Lead and mentor a team of paid social specialists, fostering a collaborative environment that encourages continuous learning and professional development. Campaign Management : Oversee the execution and optimization of campaigns to ensure they meet or exceed key performance metrics (KPIs), such as ROI, ROAS, CPA, and more. Client Collaboration : Work closely with clients to understand their business objectives and provide strategic guidance on how paid social can support their goals. Analytics & Reporting : Analyze performance data, generate actionable insights, and report regularly to both clients and internal stakeholders. Ensure that campaign results are driving business growth. Cross-Channel Integration : Collaborate with other departments, including SEO, PPC, and content teams, to ensure seamless cross-channel integration and holistic digital marketing strategies. Innovation : Stay up-to-date with the latest trends, technologies, and platform updates in the paid social space. Identify opportunities for new platform tests and innovative approaches that deliver results. Key Requirements: Experience : Minimum of 4 years’ experience in a paid social role, preferably in a digital agency setting, with a proven track record of managing high-budget campaigns for eCommerce and retail clients. Leadership : Demonstrated experience in managing and growing a team, with strong leadership and mentoring abilities. Technical Skills : Deep knowledge of key social platforms, ad formats, and targeting strategies. Expertise in tools such as Facebook Ads Manager, Google Analytics, and other tracking tools is essential. Data-Driven Mindset : Strong analytical skills with a focus on ROI and performance marketing. You should be comfortable making data-driven decisions to optimize campaigns and improve client results. Client-Facing Skills : Excellent communication and relationship-building skills. Ability to explain complex strategies and performance insights in a way that’s accessible to clients. Adaptability : Able to thrive in a fast-paced, dynamic environment and manage multiple client projects with varying objectives simultaneously. Creativity : A creative thinker who can balance data insights with innovative campaign ideas that engage audiences and drive performance. Benefits : Competitive salary based on experience Flexible working options (hybrid) Opportunities for career progression and professional development A vibrant office culture in the heart of Manchester Regular team social events Health and wellness benefits If you're passionate about social media, data-driven performance, and are ready to lead a growing team in a fast-paced digital agency, we want to hear from you Apply Now and be a part of our dynamic Manchester-based team, shaping the future of paid social for some of the most exciting brands in the eCommerce and retail space.