Strategic Account Manager / Account Director Reports to - Chief Commercial Officer (CCO) Function - Sales & Marketing Sub Function - Sales Location - Field-Based (Derby office 20-40%) Role Purpose As a Strategic Account Manager, you will play a pivotal role in driving long-term client value, expanding revenue opportunities, and aligning strategic initiatives with business growth objectives. Acting as a trusted advisor, you will leverage industry insights and innovative solutions to strengthen client relationships, optimise account performance, and accelerate business expansion for both our clients and us. Strategic Responsibilities and Key Accountabilities Client Relationship Leadership Develop and execute strategic relationship management plans to strengthen client partnerships and ensure alignment with long-term business goals. Act as a trusted advisor, helping clients optimise their use of our solutions to enhance operational efficiency and business success. Drive proactive engagement through C-suite and senior stakeholder discussions, reinforcing our company's value proposition. Ensure data integrity and accuracy in CRM systems (Salesforce) to support strategic decision-making. Account Growth and Revenue Expansion Develop and implement strategic account growth plans, identifying high-value opportunities for upselling and cross-selling. Craft and present bespoke, value-driven proposals that deepen client investment and drive sustainable revenue growth. Collaborate with clients to co-develop scalable, future-proof solutions, ensuring we remain a preferred strategic partner. Analyse key sales performance metrics such as pipeline velocity, deal cycles, and revenue impact to refine and enhance growth strategies. Client Success and Retention Strategy Establish and implement customer success frameworks to maximise client retention and long-term value. Utilise data-driven insights to proactively identify client needs, strengthening engagement and satisfaction. Lead structured business reviews, ensuring our company solutions remain aligned with client objectives and KPIs. Champion a continuous feedback loop, ensuring client insights inform product innovation and service improvements. Cross-functional Collaboration and Influence Provide strategic market intelligence and client insights to shape product development and commercial strategies. Act as a mentor and strategic coach for the sales team, enhancing team capabilities through knowledge sharing and best practice implementation. Align internal teams around account expansion strategies, ensuring a seamless and impactful client experience. Market Intelligence and Competitive Strategy Stay ahead of industry trends, competitor movements, and emerging market opportunities to inform strategic decision-making. Leverage data analytics and market research to refine commercial strategies and position our company as a leader in the sector. Provide strategic recommendations to adjust go-to-market approaches based on evolving industry dynamics. Sales Strategy Development and Execution Set and manage strategic revenue targets in alignment with business growth objectives. Refine and enhance sales methodologies to improve efficiency, conversion rates, and customer acquisition success. Take a data-led approach to sales strategy, using insights to optimise performance and scalability. Experience, Qualifications & Skills Experience Proven Track Record: 3-5 years in sales (related industry) with a history of exceeding targets Client Acquisition: Skilled in generating new business and building client relationships at all levels. Sales Strategy Implementation: Experienced in developing and executing sales strategies, including lead generation and deal closing. Market Knowledge: Deep understanding of market trends, competitor activities, and industry best practices in the EPOS industry. Education/Qualifications Educational Background: Ideally educated to degree level; qualifications in sales or business development is a plus. Certifications: Sales certifications such as Certified Professional Salesperson (CPSP) or similar are advantageous. Professional Development: Evidence of ongoing professional development in sales techniques, industry knowledge, or related areas. Skills/Capability Sales and Negotiation Skills: Exceptional ability to negotiate and close deals, with strong sales acumen and persuasive communication skills. Communication: Excellent verbal and written skills for presenting complex information clearly. Relationship Building: Strong interpersonal skills with the ability to build and maintain long-term client relationships. Analytical Abilities: Proficient in analysing market data and identifying business opportunities. Technical Proficiency: Familiarity with CRM systems and sales software. Ability to quickly learn and adapt to new tools and technologies. Time Management: Strong organizational skills to manage multiple priorities and meet deadlines. Problem-Solving: Proactive in addressing client challenges and finding solutions.