BettingJobs is working with a well-established and highly successful B2C iGaming brand with offices in London, Cyprus and Latin America as they seek to hire a Marketing Analyst to join their team.
Our client operates in 12+ online regulated jurisdictions and they have roughly 50 staff in their London office.
As the Marketing Analyst, you will be responsible for building and maintaining marketing dashboards for visualising KPIs as well as modeling and measuring marketing ROI for ATL and digital channels.
The successful candiate will have 3+ years experiencein data-driven digital marketing (eg. marketing/data/insight analyst) within e-commerce or high-volume digital businesses.
Responsibilities:
1. Build and maintain marketing dashboards (SQL, Tableau, Power BI, Google Data Studio) for visualizing KPIs.
2. Present insights and campaign recommendations to diverse stakeholders, simplifying complex data into actionable formats.
3. Model and measure marketing ROI (Media Mix and Multi-Channel Attribution) for ATL and digital channels.
4. Aggregate data from sources (PPC, Social, TV, CRM) for single-use datasets to identify optimisation opportunities.
5. Define and track business/marketing metri...