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Direct message the job poster from Skout - The B2B Agency (PR and marketing)
Helping B2B organisations build better business relationships
Are you commercially minded AND creative? Can you build the link or bridge the two? Are you able to spot an opportunity to solve a client problem or challenge creatively, and use your commercial skills to grow clients and budgets for success? Are you team first? Do you have a growth mindset? Can you inspire AND lead your team to success?
If the answer is yes then you may just be the B2B account director we're looking for.
We’re a dedicated B2B marketing communications agency. We deliver brilliant campaigns for clients, whether that’s content strategy and development, media relations, social media, earned media, influencer relations or digital communication programmes. While our clients sit across a variety of industries, one thing connects them all: a need to build brilliant relationships in the B2B sector. That’s where we come in.
We are looking for an account director to manage and oversee a range of clients to ensure that campaigns are delivered on time, on budget and objectives/targets/KPIs are met and exceeded. You will create, direct and lead PR programmes, utilising all communication channels, from earned and paid media, through to web, social, digital and direct. And we need someone who is able to adapt and re-direct these as required – either by adjusting client objectives, deliverables or activity or with the introduction of a new service partner.
As a people first business you will need to manage and inspire a client facing team. With strong leadership skills that motivate the team to be better and do better.
Key responsibilities include:
* Senior contact for client accounts. You’ll be the go to for all client communications whether that’s strategic advice, a discussion on measurement, or pitching a new creative idea.
* Managing client servicing. Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy.
* Overseeing PR campaigns from creative brief to implementation and delivery, hitting targets and achieving the best results for the client.
* New business. Engaged in creating and presenting new business proposals, while also identifying and nurturing opportunities to expand existing client accounts.
* Growing a wide network and nurturing key contacts.
* Championing the agency values and brand.
* Working with the client team to get stuck in and deliver against plans.
* Line management, performance reviews and appraisals.
* Nurturing talent, providing career counsel, professional development through coaching, mentoring and training.
Key skills include:
* Advanced B2B PR experience – planning, execution and measurement.
* A drive for business success, seeking out opportunities and acting on them.
* Has a questioning, curious and growth mindset that is applied for Skout and client success.
* Client management skills and the ability to develop relationships to become a trusted advisor.
* Able to analyse insights and variables to create a strategic approach that will deliver client and business goals.
* Applies their commercial and business knowledge of the broader business environment for the benefit of clients and Skout.
* Insight of client’s account and activity with a view to understanding potential issues or challenges, as well as opportunities and ability to deliver.
* Able to communicate accessibly and inclusively with the team and external stakeholders.
* Is able to understand Skout's financial KPIs and improve profitability and growth.
* Has a long term view of work, objectives and KPIs, with the ability to identify, plan and implement continuous improvements.
* Media strategy and understanding. Expertise at targeting a range of media and the ability to adapt approach where necessary.
* Excellent project management skills with strong organisational and planning skills.
* Exceptional written, verbal and presentation skills.
* Solid content experience – planning, execution and measurement.
* A skilled communicator who can foster a sense of purpose and commitment in all aspects of the role.
* Leadership skills that motivate and inspire others to perform to their best.
Benefits we offer you:
* Reward: a tax free bonus up to £2.5k depending on profit.
* Continuity: a secure/protected place to work.
* Representation: a voice that is heard along with the opportunity to be a trustee after 2 years service.
* Opportunity: career development with promotion opportunities within the team.
* Annual bonus of up to 5% of salary based on individual and company performance.
* 25 days holiday allowance, increasing up to 28 days with service.
* Day off for your birthday.
* Reward platform – bonus points awarded for great work and teamwork.
* Team social events – Skout breakfasts, team lunches, summer & Christmas events, annual off sites.
* 4.30pm finish on a Friday.
* Two days per week, face to face working policy (one day in the Macclesfield office, one day location of your choice alongside peers).
* Flexible working policy, allows you to manage your own time.
Please visit our website to learn more about Skout and what life is like as a member of our team: https://www.skoutpr.com/life-at-skout
Applications to alex.gladwin@skoutpr.com
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Public Relations and Communications Services
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