Adecco London City are supporting a well-known client, recruiting for a B2C Marketing Manager!
Location: City of London Hybrid: 4 days WFH, 1 day in-office
Salary: 40,000 - 50,000
Are you a dynamic B2C marketing professional ready to drive impactful growth? Our client is seeking a talented B2C Marketing Manager to lead innovative marketing programmes aimed at engaging existing and new clients.
Key Responsibilities:
1. Drive Growth: Consolidate and expand the uptake of their services in the UK and international markets.
2. Market Insight: Conduct thorough market research and trend analysis to identify new opportunities.
3. Creative Campaigns: Design and execute personalised marketing campaigns targeting key personas to boost enrolments.
4. Performance Analysis: Utilise marketing automation and analytics tools like HubSpot to evaluate campaign effectiveness and optimise performance and increase value for money.
5. Reporting: Prepare and present insightful reports to the Senior Leadership Team, highlighting progress and challenges.
6. Collaborative Launches: Work closely with directors and teams to successfully launch new qualifications both locally and globally.
7. Relationship Building: Forge partnerships with key third parties, to enhance the organisation's market position.
8. Budget Management: Contribute to budget processes and ensure effective expenditure monitoring.
What They are looking for:
1. A proven track record in B2C marketing, ideally in a commercial setting.
2. In-depth knowledge of B2C marketing strategies and channels.
3. Strong experience with email marketing, SEO, SEM, social media, and CRM systems like HubSpot.
Essential Competencies:
1. Leadership: Inspire and motivate teams with a clear vision and constructive feedback.
2. Strategic Focus: Develop strategies that align with key business goals and ensure long-term sustainability.
3. Change Oriented: Embrace innovation and remain proactive in improving processes.
4. Decision Making: Analyse information effectively to make timely and sustainable decisions.
5. Influence: Build collaborative relationships and foster support across the organisation.
6. Results Orientation: Deliver outstanding results on time and within budget with keen attention to detail.
7. Customer Focus: Understand and creatively respond to customer needs, enhancing loyalty.
8. Stakeholder Management: Navigate complex stakeholder relationships to achieve positive outcomes.
9. Resilience: Maintain effectiveness under pressure while treating everyone with respect.
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