INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
Burberry is looking for an experienced Social Media Manager to lead our Organic Social Media team. As part of the broader Social Media & Channel Innovation team, you will drive content strategy, community engagement, and campaign execution. You will bring expert knowledge of social trends, platform algorithms, social listening, and performance reporting, while continually testing and optimising for results. Passionate about staying ahead of trends, you will inspire new ways of working and empower our team managing the day-to-day implementation of our channel strategies to meet key social KPIs.
RESPONSIBILITIES
1. Manage and develop the organic social media team, ensuring alignment with brand and business strategies.
2. Support Social Media Director in the execution of social channel strategies, focusing on KPIs and campaign impact.
3. Collaborate with creative teams to design and implement innovative, social-first campaigns that engage our audience.
4. With the team, manage content planning, delivery, execution, and community engagement, ensuring excellence in all aspects.
5. Manage reporting and analytics, using insights to optimize campaigns and drive continuous improvement.
6. Build strong relationships with social platforms and external agencies, identifying new opportunities and managing collaborations.
7. Work with a broad range of social tools for campaign execution and performance analysis - from listening to content-planning.
8. Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity to Burberry.
9. Champion Burberry's brand values across all social activations, working closely with cross-functional teams (social media, digital, PR, VIP, and events teams) to deliver cohesive, impactful strategies.
PERSONAL PROFILE
1. Extensive experience in growing and managing social brand channels across Western and Eastern platforms, with background in fashion and culture.
2. Strong strategic and analytical skills for interpreting data into actionable insights, paired with creative thinking for unique, shareable social content.
3. In-depth knowledge of Social First content and the Paid Social Media landscape.
4. Highly organised with the ability to handle multiple campaigns, communicate effectively, and engage with stakeholders.
5. Strong work ethic, adaptability under pressure, and attention to detail in fast-paced environments.
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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