The Telegraph needs a Social Media Editor to maximise the potential of our lifestyle content on social media. In this role you will be responsible for developing and implementing our social media strategy across all platforms, maximising content to reach and engage potential subscribers.
You will have the chance to work across a variety of content in a fast-paced newsroom, alongside some of the country’s best journalists in their field. This is an exciting challenge to make a real impact in growing audiences and increasing engagement.
Please note: This role is based in our newsroom and may work across a seven day rota.
Key Responsibilities
* Develop the social media strategy for The Telegraph’s Lifestyle pillars (Money, Health, Travel, Food & Drink, Culture, Fashion) across all platforms, with a focus on driving quality subscriptions.
* Create written, graphic and video content to be distributed on main and subbrand social media channels that aligns with the Telegraph brand and content strategy.
* Edit and maintain the Telegraph’s Lifestyle subbrand social media feeds to a high standard.
* Attend desks’ editorial conferences and weekly planning meetings to develop and advise on ideas and content plans for upcoming articles.
* Help promote the use of social media across the newsroom and work closely with journalists and publishers to advise on best practice, develop ideas and implement strategies.
* Collaborate with desks and external contributors to organise collaborative promotions, such as Instagram collaborations.
* Provide insight on social trends and conversations to the desks to inform commissioning and suggest angles that will maximise social reach and subscriptions.
* Create and implement social plans for articles, series, and promotional campaigns in order to maximise engagement with our content on channels at key times.
* Use data and analytics to analyse performance, inform onward social strategy and deliver strategy KPIs.
* Develop an effective evergreen content strategy and maintain a cross-platform content calendar.
Key Skills
* Previous experience in a social media role with a good understanding of creative content production in a busy editorial environment. Experience developing and a passion for lifestyle social content highly desirable.
* Strong understanding of social algorithms, capturing audiences’ attention and what generates engagement on across platforms.
* Experience in video production and editing for social media.
* Ability to set strategy, present ideas and work collaboratively with other social editors.
* Confidence in working with other teams, proactively voicing ideas and collaborating on internal projects/campaigns.
* Ability to work well under pressure and to tight deadlines whilst maintaining flawless accuracy.
* Excellent and clear communication and presentation skills.
* Strong organisational and planning skills, with experience producing content plans that capitalise on news events/audience trends.
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