Job Description
Job Title: Marketing Manager \nLocation: Birmingham City Centre (Hybrid role with 2 days a week in the office) \nSalary: £45,000 per annum\n\nRole Overview: To raise awareness and perception amongst international and national B2B audiences of the West Midlands as a desirable location for investment; leveraging a full mix of marketing channels to promote our proposition and support lead generation.\n\nMain Responsibilities and Key Activities:\n\nCreate and manage marketing campaigns.\n\nConvey key differentiators of our sector propositions to national and international B2B investor audiences.\nCurate content across thought leadership, web, collateral, and social channels.\nDevelop content for a coordinated programme of events and webinars across key international markets to support the region's proposition.\nManage the identification and delivery of film and photography of key assets and opinion formers.\nIdentify opportunities for the celebration of the region, its businesses, and sector credentials; inform the development of the region's sector narrative.\nWork with marketing and communications colleagues on programme activities and support the development of case studies, media comments, and briefings.\nEnsure adherence to brand guidelines of all outputs.\nSupport BD colleagues on the engagement of key firms and on inward investment lead generation.\nWork with partner organisations on the co-creation of activations.\nWhen required, support across the business on broader marketing initiatives.\nWork across the West Midlands region and nationally with possible international travel.\nCollaborate with the Head of Sector Marketing, marketing and communications colleagues, and Business Attraction and Capital Investment teams.\nMaintain key relationships with business intermediaries; local, national, and international industry sector and government bodies; public and private sector partners across the West Midlands