Digital Marketing Specialist
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locations: UBC Vancouver Campus
time type: Full time
posted on: Posted 2 Days Ago
job requisition id: JR17829
Job Category
M&P - AAPS
Job Profile
AAPS Salaried - Information Services, Level A
Job Title
Digital Marketing Specialist
Department
Communication and Marketing Management | Tagliafierro | Communications | Faculty of Arts
Compensation Range
$5,791.00 - $8,323.42 CAD Monthly
Posting End Date
July 9, 2024
Job Description Summary
The Faculty of Arts is the largest faculty at the University of British Columbia, with more than 25 departments, schools, institutes and programs, and courses in the social sciences, humanities, and creative and performing arts. The Arts Communications team plans and leads communications for faculty, staff, students, and alumni. We incorporate digital communications through our websites, social media channels, email campaigns, digital signage, print, and broadcast media. In addition, the team promotes the accomplishments of the Faculty within the university community and beyond. The Digital Marketing Specialist develops and implements content for various communications channels, promotes the value of the Faculty of Arts, works to improve the university experience for current and prospective Arts students, and participates in an integrated and coordinated approach to developing communications strategies and policies.
ORGANIZATIONAL STATUS
Reports to the Manager, Communications and Marketing with functional supervision from the Communications and Marketing Strategist. Works closely with the other members of the Arts Communications team and Network, Arts ISIT and units across the faculty, campus communicators, and student collaborators.
WORK PERFORMED
1. Social media management
- Manages all aspects of Arts social media channels (Facebook, Instagram, X, LinkedIn, YouTube), including but not limited to: planning, producing, and scheduling timely, relevant, and compelling content; growing and diversifying follower bases; integrating multi-media; monitoring channels for issues and addressing sensitive topics; monitoring and reporting on performance; and identifying new platforms and methods of engagement.
- Maintains a social media content calendar, ensuring that content and strategy are aligned with Arts Communications team's wider multi-channel editorial calendar and communications strategies.
- Contributes to the Faculty of Arts’ annual social media strategy.
- Develops training documents and guidelines for Arts units and advises on social media best practices.
2. Digital marketing and promotion
- Initiates and implements results-driven digital marketing strategies to enhance the profile of the Faculty of Arts, to build engagement with internal and external audiences, and to support the Faculty's strategic priorities.
- Manages promotion requests from various Arts departments and university units, ensuring timely response and assessment to recommend the most effective marketing channels for each request.
- Develops timelines, proposes, and tracks budgets to implement marketing projects, promotions, and campaigns.
- Collaborates with other Arts Communications team members to create and integrate multi-channel campaigns and strategies, including paid advertising and promotion, retargeting, and other tactics as required.
- In consultation with Associate Director, Communications Managers, and Strategists, assists in sourcing, compiling, and distributing email campaigns to Arts students, faculty, and staff.
3. Acts as lead on analytics and reporting for Arts digital channels, with support from the Digital Content Specialist.
- Using a data-driven approach, measures, tests, problem solves, and optimizes performance of digital marketing initiatives on an ongoing basis to improve efficiency and effectiveness.
- Oversees web analytics and SEO for arts.ubc.ca, and measures engagement on Arts websites from targeted digital promotions.
- Prepares reports and provides regular updates to Arts Communications team and stakeholder units on outcomes and patterns (incorporating social, email, and web analytics).
4. Content development and coordination
- Initiates, researches, writes, edits, and distributes original content for social media channels, email newsletter campaigns, websites, digital signage, and other channels as required.
- Sources and distributes user-generated content.
- Works with internal and external service providers to coordinate production of photography and video content for use in digital marketing and other communications channels.
- Works with designers to coordinate creation of visual designs for use in digital marketing initiatives.
5. Other
- Keeps up to date with new trends and technologies in the digital space and identifies areas of growth.
- Supports Associate Director, Communications Managers and Strategists in daily tasks.
- Liaises with faculty stakeholders, other campus units, and student collaborators as required.
Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum four years of related experience, or the equivalent combination of education and experience
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