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Partner at The Big House Co. Grand Country Houses, for Exclusive Hire, since 1996.
Job Brief
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will develop and execute a new marketing plan in the holiday letting sector. Please see our website: www.thebighouseco.com.
Responsibilities
1. Increase enquiries and help improve conversions with the right target markets.
2. Increase repeat clients and encourage more referrals, especially within the group/party sectors.
3. Instigate outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimisation, advertising, events planning, etc.).
4. Plan and execute initiatives to reach the target audience through appropriate channels, especially ‘free’ PR (social media, e-mail, national media, etc.).
5. Develop and continually improve the website and its usability.
6. Analyse marketing data (competitor analysis, campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
7. Develop ideas for creative marketing campaigns and undertake tasks of a marketing plan.
8. Liaise with external vendors to execute promotional events and campaigns.
Requirements and Skills
1. Proven experience as a marketing specialist or similar role.
2. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media, etc.) and market research methods.
3. Demonstrable experience in marketing data analytics and tools - desired.
4. Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords, etc.).
5. Knowledge of HTML, CSS, and web development tools (e.g. WordPress/Dreamweaver) - desired but not essential.
6. Well-organised and detail-oriented.
7. Commercial awareness partnered with a creative mind.
8. BSc/BA in marketing, communications, or equivalent - desired but not essential.
We are a very friendly, small team (4 in the office) with 8 other company colleagues (housekeepers & gardening). We have lovely ‘office’ gardens for lunch/breaks (and some working time) and great Christmas parties :)
Work Schedule
2-3 days a week, with a minimum of 2 days office-based for the first 3 months. Full-time pro-rata equivalent salary range from £30,000-£50,000/annum, depending on experience/skills. Within 18 months, there is potential to increase to 4-5 days a week, but this is fully negotiable.
NO agencies. In the first instance, email your CV to benfox@thebighouseco.com.
Seniority Level
Mid-Senior level
Employment Type
Part-time
Job Function
Marketing and Sales
Industries
Hospitality
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