Job Description
The Assistant Brand Manager for Kenco is a key role on one of our highest profile brands and part of our UK-wide Marketing team.
You will be responsible for executing the Kenco ATL & BTL activations, delivering innovation and renovation projects, supporting in-store activations as well as supporting the development & execution of our annual brand plan. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth.
Working closely with cross-functional teams both internally & externally, you’ll be exposed to the full marketing mix.
Previous experience in either marketing, category management, insights/analytics, communications or shopper marketing is essential.
Key responsibilities
* With support from the Category Manager & Category Lead, play a key role in developing and executing Kenco activations - ATL & BTL across TV, social, digital & shopper touchpoints.
* Be a ‘brand guardian’ for Kenco, working closely with external creative, shopper and media agency partners.
* Be a champion for your brand and category, working closely with local and global stakeholders.
* Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of innovation & renovation projects, including packaging artwork processes, and deployment in store through powerful sell-in and launch plans.
* Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans
* Supports Shopper Marketing & Category Management JDE teams to ensure exceptional brand activation in-store & on shelf.
* Ownership of the local marketing budget, management, tracking and reporting to ensure projects are delivered on time and to budget
* Responsible for compiling market & competitor reviews in order to feed into plans
* Supports Instant team members in various activities as required
Qualifications
Must have:
* Previous Marketing experience, preferably FMCG.
* Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints is highly desired.
* Strong data analysis and interpretation skills.
* Excellent communication skills with track record of building strong relationships/collaboration
* An entrepreneurial, self-starter mindset (we are a “start-up” business)
* A “can do” attitude
Nice to have:
* Assistant Brand Manager FMCG with 1-2 years experience
Education:
* Educated to degree level – Marketing/Business/Management desirable.
Additional Information
#li-hybrid
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of creating coffee to make amazing moments happen, to become the most chosen coffee in the UK. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
It’s amazing what can happen over a cup of coffee! Providing both a functional and emotional benefit, coffee plays an important role in the lives of consumers with more cups of coffee consumed each year than tea, this a truly fascinating category to work in.
What better place to build your career, than the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second.
In the UK our mission is simple- become the most chosen coffee company, providing a coffee for every cup. As a very strong Number 2 player within the Instants category, our Kenco, L’OR and Douwe Egberts brands are going from strength to strength. We have exciting plans to accelerate growth further and with a recent internal promotion, we now have a unique vacancy in our team.
We are looking for the next ABM to join us on our growth mission; passionate, analytical, creative and entrepreneurial. If you are looking to build your career in an exciting, dynamic environment, come & join us. Reporting directly to the Instants Marketing Lead, we will support your development at fast pace.
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