Senior Digital Marketing Manager Are you a driven and results-oriented digital marketing expert? Our client is looking for a Senior Digital Marketing Manager to lead our commercial B2B strategies, targeting the global biopharmaceutical industry.
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In this pivotal role, you’ll be responsible for developing and executing innovative marketing strategies that generate leads and fuel revenue growth for their products and services.
As Senior Digital Marketing Manager, you will oversee and optimize a variety of marketing channels, including advertising, social media, and digital communications, to maximize engagement and drive lead generation.
Salary
- £60k
- £70k Key Responsibilities Driving Revenue: Create and implement cross channel marketing plans to boost awareness, increase engagement and generate leads for sales team colleagues Brand Visibility: Execute effective marketing plans that increase our brand recognition and credibility, and that strengthen our positioning as industry leaders and agents of change Digital Effectiveness: Work with our Technology Team, Content Teams, and our CRM and email marketing platforms to create automated and targeted communications that maximise engagement and lead generation Digital Asset Creation: Work with the Content Team and external agencies to lead on the development and promotion of unique and engaging video and webinar content that maximises reach and engagement SEO: Work with our web providers to develop and implement a focused organic content strategy, and ensure all new content is created with SEO first in mind Digital Advertising: Develop and implement a multi-channel paid media programme that extends presence in target sectors and drives inbound enquiries Operational Excellence: Establish KPIs, promote a culture of experimentation and continuous improvement, and optimise B2B digital marketing activity Market Insight: Monitor market trends, competitor activities, and partner insights to enhance marketing planning and performance Digital Marketing Planning: Manage all digital budgets and support the Head of Marketing with wider reporting where needed, ensuring all reporting is up to date and spend and MQL and SQL results accurately reported Key Requirements Extensive experience in B2B digital marketing roles, any experience of working in the pharmaceutical or membership based organisations is beneficial Strong technical web knowledge Strong stakeholder management skills Experience working collaboratively with sales and product teams Experience in content planning and creation, with excellent copy writing skills Experience in B2B lead generation, with demonstrable success in of developing MQL and SQL focussed campaigns Expertise in digital marketing, including SEO, CMS, EMS and CRM This is a fully remote role with the requirement to travel to London a couple of times of month.