Implementation AnalystOne Day a Week Based in the West Midlands Key Responsibilities
* Create and manage a robust process for tagging and data layer implementation.
* Define data layer requirements and collaborate with developers to integrate them across digital assets.
* Implement, debug, and troubleshoot analytics and marketing tags.
* Ensure high-quality data tracking and business reporting accuracy.
* Develop and maintain best practices for tagging implementation.
* Communicate tracking requirements to both technical and non-technical stakeholders.
* Support A/B and multivariate testing (MVT) aligned with business objectives to optimize digital conversion funnels.
* Lead the end-to-end delivery of A/B testing, from hypothesis creation to post-test analysis.
* Partner with digital product owners and oversee relationships with third-party digital agencies.
If your experience is limited to analyzing pre-received data rather than implementing and pulling data from source, this role is not the right fit for you. This position requires hands-on implementation skills, including defining and maintaining robust tagging processes, working with developers, and ensuring high-quality data tracking.Required Skills & Experience
1. Proven experience as an Analytics Implementation Specialist, Digital...